Christian Conrad | Thought leader in the area of Culture, Leadership and Engagement; Author
- Christian is a thought leader in the area of culture, leadership and engagement.
- He is the author of a German book, “Magnetische Unternehmenskultur”, which means “Magnetic Culture.”
Podcast
Overview
Delve into the world of culture and leadership with Christian Conrad, a leading authority in Bremen, Germany. Conrad’s expertise in culture, leadership, and engagement is unmatched as he unveils the secrets behind magnetic corporate cultures. Through practical examples and strategic insights, Conrad guides organisations towards success, fostering environments where employees thrive and excel. Join us on this journey as we uncover the essence of effective leadership and navigate the path to building vibrant, engaging workplace cultures.
[00:36] – About Christian Conrad
- Christian is a thought leader in the area of culture, leadership and engagement.
- He is the author of a German book, “Magnetische Unternehmenskultur”, which means “Magnetic Culture.”
[05:05] – How would you define a magnetic corporate culture?
- A magnetic corporate culture is one that people enjoy staying with because they are fully satisfied with their experience.
- It is characterised by high employee engagement, low turnover, and a positive work atmosphere that fosters innovation and high performance.
[13:03] – What are some common obstacles companies face in creating a magnetic culture? How can they overcome them?
- There are several obstacles like viewing culture as a soft concept and failing to measure it.
- Others include focusing on superficial measures rather than behavioural change and having an impatient mindset.
- These can be overcome by acknowledging the commercial link to culture, measuring progress, prioritising behavioural change, and maintaining a long-term perspective to overcome these challenges.
[18:18] – What advice do you have for leaders trying to maintain a strong company culture during times of crisis?
- Listen attentively to employees.
- Communicate clearly and frequently.
- Prioritise creating a sense of safety and security in the workplace.
- By addressing employees’ psychological needs and maintaining transparent communication, leaders can help sustain a strong culture even during challenging times.
RESOURCES:
Learn more about Christian Conrad: LinkedIn
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Profile
- Christian is a thought leader in the area of culture, leadership and engagement.
- He is the author of a German book, “Magnetische Unternehmenskultur”, which means “Magnetic Culture.”
