Prof. Jens F Meyer | Professor and Lecturer, INSEAD; ‘Blue Ocean Strategy’ team member

Prof. Jens F Meyer | Professor and Lecturer, INSEAD; ‘Blue Ocean Strategy’ team member

• Jens F Meyer is a Professor and Lecturer, a Program Director and a Designer.
• He is an Adjunct Professor at INSEAD in France.

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In the ever-changing seas of business strategy under the guidance of esteemed academic Professor Jens F Meyer, one approach has consistently stood out for its ability to chart new courses and redefine industry landscapes: Blue Ocean Strategy. This innovative methodology has propelled organisations towards unexplored territories of market creation and growth. As we embark on this voyage of strategic discovery, Professor Meyer shares his invaluable insights, shedding light on the core principles, successful implementation strategies, and the transformative potential of Blue Ocean Strategy. 

[00:40] – About Prof. Jens F Meyer

• Jens F Meyer is a Professor and Lecturer, a Program Director and a Designer.
• He is an Adjunct Professor at INSEAD in France.
• He has been a member of the team that formulated the Blue Ocean Strategy.

[01:07] – What is the core concept of the Blue Ocean Strategy?

• The key premise of the Blue Ocean Strategy is the idea of moving away from competing in existing market spaces (the “red ocean”).
• The focus needs to be on creating uncontested market spaces (the “blue ocean”) where competition is irrelevant.
• The core problem addressed by the Blue Ocean Strategy was the stagnation in growth despite the focus on competitive strategy in the ’70s, ’80s, and ’90s. 
• There was a lack of innovation and renewal, leading to a situation where companies were focused on out-competing each other rather than addressing new and emerging problems.

[10:27] – What role does technology play in developing and implementing a Blue Ocean Strategy?

• Technology plays a role in enabling companies to reach out to non-customers and explore new market spaces. 
• It can help in gathering data and insights, facilitating exploration, and reducing costs associated with the strategy implementation process. 
• However, technology is not the driver of a Blue Ocean Strategy but rather an enabler.

[22:56] – What are some of the risks associated with the Blue Ocean Strategy? How can these risks be mitigated?

• One of the risks associated with the Blue Ocean Strategy is the potential for failure of new initiatives. 
• Not every new scenario will succeed, and there is uncertainty in predicting outcomes. 
• Additionally, there may be resistance within the organisation’s culture to embrace new ideas and directions.

RESOURCES:

Learn more about Prof. Jens F Meyer: LinkedIn

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Thanks for listening! 

• Jens F Meyer is a Professor and Lecturer, a Program Director and a Designer.
• He is an Adjunct Professor at INSEAD in France.
• He has been a member of the team that formulated the Blue Ocean Strategy.