Aditi Shrivastava, Founding Lead of Elevate and The CapTable

Aditi Shrivastava, Founding Lead of Elevate and The CapTable

  • Aditi is the Founding Lead of Elevate and The CapTable.
  • She has worked with Reuters, The Economic Times, and Stellaris Venture Partners.

 

Podcast

Overview

Whenever you switch to the News channels, what kind of news do you see in general? How many times do you get news through the News channels? Very less, right? This news pattern is not area or country specific. We brought Aditi Shrivastava who talks to us about news.

00:33- About Aditi Shrivastava

  • Aditi is the Founding Lead of Elevate and The CapTable.
  • She has worked with Reuters, The Economic Times, and Stellaris Venture Partners.
  • She constantly looks for exciting businesses that are challenging the status quo, disrupting legacy sectors, or creating a new industry.

00:48- Speed makes a good story, velocity makes an outcome

  • As a journalist we are reading a lot of stuff which is so much about speed and it’s so much about  what next.
  • When you step back, and you see how some of the biggest companies or the most defensible brands were made, they have been made on velocity and not speed.

04:35- About CapTable

  • The CapTable is a new economy focussed subscription news platform.
  • Our team writes detailed and share sharp insights about India’s thriving startup ecosystem and the decision-makers driving it.
  • Our parent, YourStory Media, gives voice to founders, investors, and sundry other stakeholders by telling stories of grit, determination, and inspiration.
  • With The CapTable, we proudly take the discussion forward by focussing on delivering news and insights derived from diligent and independent research and reportage.

06:55- How has journalism changed over the years?

  • I want to be the writer who gives you all the information and gives you all the context, and I want to leave it on you to form your opinion.
  • I come from the school of thought that  I need to do all my research and present the facts as they are.

09:42- Medium of news

  • The number of platforms itself are increasing and people are constantly making a choice of following and narrowing down what works best for them.
  • Sometimes I consume news on Instagram, and I feel that this is an interesting way for me to consume news in a soft manner.

RESOURCES:

You can connect with Aditi Shrivastava- LinkedIn

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Thanks for listening!

Profile

Every good story in the world poses some hard hitting questions, and Aditi Shrivastava is obsessed with them. Probably why her mother wished for her to be a journalist, because she is persistent until she gets the answers.

A graduate of Delhi University and the Indian Institute of Mass Communication, Aditi has nearly a decade of experience working in some top companies of today like Reuters, The Economic Times and Stellaris Venture Partners.

During her time with them, she has broken scoops tracking the inner workings and boardrooms of the biggest technology companies like Flipkart, Ola, Paytm and Swiggy. She currently serves as the founding lead of TheCaptable and Elevate with YourStory.

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