Michael Levine, Brand and PR Expert

Michael Levine, Brand and PR Expert

  • Michael Levine has been called by U.S.A Today, “One of Hollywood’s brightest and most respected executives.”

 

Podcast

Overview

Publicity is the movement of information to the public via media coverage and other non-paid mass media sources.Publicity is not a process but a result of a good public relations strategy where the marketers succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc.

In today’s episode of The Brand Called You, Michael Levine talks about success and traits of a successful leader. He also sheds light on his hugely successful career and personal experiences and beliefs.

[00:22] – About Michael Levine

  • Michael Levine has been called by U.S.A Today, “One of Hollywood’s brightest and most respected executives.”
  • Levine founded LCO in 1983 and held the position of President for 29 years.
  • He continues to serve with the title of Founder and has recently reassumed the role of President.
  • Levine has appeared on virtually every major national TV and radio show as a contributing media expert.

03:30- How has dyslexia influenced where you are today?

  • I was a very, very poor student and had no idea why I was such a poor student. And I barely graduated high school and then went on and pursued my passions.
  • I was interested in two things in my life as a young person, and knowing what you’re interested in is can be an advantage in certain ways
  •  I was interested in the entertainment industry, and I was interested in politics and decided that the entertainment industry was the one I wanted to pursue
  • Ultimately, as time went along this disability turned out strangely over time to be an advantage.
  • Because what it heightened in me was my powers of observation.
  • And I have tried to explain to people that I’m not very bright. But I’m above average at watching what bright people do.

08:25- Could you tell us a little bit about how you ended up becoming a brand expert

  • I believe very much in something called the proximity principle.
  • The proximity principle is that if you want to pursue something with all your heart, it’s a good idea to get in a location that is conducive to pursuing whatever it is you want with all your heart.
  • Because of the proximity principle you will meet any number of important teachers and mentors.

23:50- What does success mean to you when you talk about successful people?

  • Success must be defined by each person. But it begins with one question.
  • This one question with two parts is the same question that you must ask yourself, personally and professionally.
  • The one question is, what do you most want? And what are you willing to give up to get it?
  • Now in my case, I wanted to work in the entertainment industry. That’s what I wanted. And what I was willing to give up to get it was just about everything.

RESOURCES:

You can connect with Michael Levine –LinkedIn

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Profile

  • Michael Levine has been called by U.S.A Today, “One of Hollywood’s brightest and most respected executives.”
  • Levine founded LCO in 1983 and held the position of President for 29 years.
  • He continues to serve with the title of Founder and has recently reassumed the role of President.
  • Levine has appeared on virtually every major national TV and radio show as a contributing media expert.

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