Rajeev Aggarwal, Director Global Accounts, Kantar, APAC
Rajeev is the Director of Global accounts for Kantar Apec which is the data analytics and brand consulting company. He is a brand growth consultant and he is a Youtube Channel host. Rajeev has widespread experience in branding and advertisements. He is a professional marketer and a branding guru.
Podcast
Overview
Brand building and marketing are two of the most intangible aspects of business. The corporate world relies on strong branding. In a world where we are essentially driven by technology, modern tech tools have changed the branding game. With digitisation and inventions like AI, the face of business has revolutionized completely. In such a modern environment, it is important that entrepreneurs and managers come up with modern solutions and strategies.
Today on The Brand Called You we welcome a branding master and professional who has worked in the industry for quite some time. His experiences are abundant and his journey is extraordinary.
We welcome Rajeev Aggarwal on the podcast.
About Rajiv:
Rajeev is the Director of Global accounts for Kantar Apec which is the data analytics and brand consulting company. He is a brand growth consultant and he is a Youtube Channel host. Rajeev has widespread experience in branding and advertisements. He is a professional marketer and a branding guru.
In this interview with host Ashutosh Garg, Rajeev shares his professional journey and experiences with us.
Building a successful brand:
As a branding guru, Rajeev shares his insights on what goes into building a successful brand. He believes that the right mixture of strategy and execution is the key.
“The recipe is pretty much simple as you know. You talk about what goes into building a successful business because when you’re building a brand you’re building a business. You know what distinct advantage you have over others. You know and how you execute that so you know whether you’re able to know how meaningful you are to the consumers you know both in terms of your emotional as well as rational benefits.”
Discussion:
Rajeev’s brand-building skills are unique and consumer-centric. Rajeev and Ashutosh talk about the changing roles of a brand manager. Rajeev describes ‘iconic’ branding and the strategies these brands follow. He speaks about the impact of the digital ecosystem on brand management strategies. Rajeev also throws light on the determinants of advertising and explains research-oriented work.
Further into the conversation, Rajeev also talks about his YouTube channel and shares what goes into curating a successful episode.
His advice to the many young managers is very simple:
“My advice would be- stay humble from day one. Stay humble because people come with these gorgeous university degrees and they think they’ve achieved Nirvana but you know degrees are important but the school of hard knock is more important. So stay humble, learn from everybody and value relationships. Be a constant learner, keep an open mind!”
Profile
Leader, champion team /community builder, business success Partner, Coach, Investor, and YouTube channel host. Exposure and understanding of business issues, cultural nuances, talent, and operations in Asia Pacific while working in SEA, South Asia, and Greater China.
Specialties: FMCG, Consumer Electronics, Telecom, Information Technology and Banking.
