Nisha Vikram, Founder and Promoter, CraftCanvas
- Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.
Podcast
Overview
Entrepreneur & designer Nisha Vikram, founder of Craft Canvas, shares her inspiring journey from engineering to reimagining Indian crafts for luxury brands, cultural spaces & global recognition. A story of passion, heritage, and co-creation with artisans.
00:34- About Nisha Vikram
- Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.
05:45- How did you connect diverse craft clusters of India and reposition craft as a design strategy rather than just heritage?
- Treat craft as a living, evolving problem-solving tool rather than just heritage.
- Engage craft clusters as active partners, not just keepers of tradition.
- Use it to address modern design challenges and create meaningful impact.
13:12- How can traditional craftsmanship be balanced with the demands of luxury brands?
- Collaborate closely with artisans to understand what is technically possible and adapt designs accordingly.
- Align craft with brand aesthetics while respecting the essence of traditional techniques.
- Maintain clear communication and mutual respect between designers, artisans, and luxury brand teams throughout the project.
RESOURCES:
Learn more about Nisha Vikram: LinkedIn
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Profile
- Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.
