Abhishek Modi, Managing Director, Modi Illva
- Abhishek is the managing director of Modi Ilva
- He’s a third generation entrepreneur from the Modi family.
Podcast
Overview
In this episode of The Brand Called You, Abhishek Modi — Managing Director of Modi Illva and a third-generation entrepreneur shares his journey of reviving the Modi family’s industrial legacy, creating world-class Indian liquor brands like Rockford and Singhasan, and redefining what it means to be proudly Indian in a global market.
00:37- About Abhishek Modi
- Abhishek is the managing director of Modi Ilva
- He’s a third generation entrepreneur from the Modi family.
- He has launched Rockford, one of India’s first premium whiskey brands, and Arctic Vodka, along with Singhasan, India’s first 100% Indian blended whiskey.
15:24- What was your strategy to compete with entry-level Scotch brands through Singhasan?
- Launched Singhasan as a 100% Indian blended whiskey using high-quality Indian malts and grains.
- Targeted the premium blended whiskey segment dominated by entry-level Scotch brands.
- Focused on changing consumer perception to value Indian quality on par with Scotch.
18:17- How did you differentiate Singhasan from international competitors in branding and taste?
- Used 100% Indian malts from multiple locations to create a unique, high-quality blend.
- Developed a brand name and packaging that emphasizes Indian heritage and premium identity.
- Invested two years in research and design to ensure the product appeals to Indian consumers and disrupts the market.
RESOURCES:
Learn more about Abhishek Modi: LinkedIn
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Profile
- Abhishek is the managing director of Modi Ilva
- He’s a third generation entrepreneur from the Modi family.
- He has launched Rockford, one of India’s first premium whiskey brands, and Arctic Vodka, along with Singhasan, India’s first 100% Indian blended whiskey.
