Willeke van Rijn | CEO, The Resource Alliance
- Willeke is the Chief Executive Officer of The Resource Alliance.
- She earlier led the Strategy and Analysis team at SOS Children’s Villages International.
Podcast
Overview
In a dynamic conversation with Willeke van Rijn, CEO of The Resource Alliance, we explore the evolving landscape of fundraising and social impact. From leveraging technology to fostering global alliances, join us as we delve into the transformative power of storytelling and collaboration in shaping a better world.
[00:38] – About Willeke van Rijn
- Willeke is the Chief Executive Officer of The Resource Alliance.
- She earlier led the Strategy and Analysis team at SOS Children’s Villages International.
- Willeke has also formerly been a Consultant for FUNDES in Mexico.
[02:16] – What does The Resource Alliance do? What are your primary goals?
- The primary focus of The Resource Alliance is to serve as a global community that engages and connects around 30,000 resource mobilizers.
- These include fundraisers, campaigners, and change-makers, to fulfil the purposes of nonprofit organisations.
- We support the community by sharing best practices, disseminating innovative approaches, and providing opportunities for collaboration and connection through events, virtual conferences, and training programs.
[05:59] – What are the key components of a successful fundraising strategy?
- Alignment with the organisation’s mission.
- Building relationships with donors beyond transactions.
- Engaging donors through storytelling and meaningful involvement.
[13:32] – How do you engage and retain donors in a highly competitive environment?
- Emphasising relationship-building over transactions.
- Communicating the mission effectively through storytelling.
- Offering diverse opportunities for donor involvement beyond financial contributions.
RESOURCES:
Learn more about Willeke van Rijn: LinkedIn
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Profile
- Willeke is the Chief Executive Officer of The Resource Alliance.
- She earlier led the Strategy and Analysis team at SOS Children’s Villages International.
