Vyanjana Sharma, Co-Founder & Creative Director, Integra Magna
- Vyanjana Sharma is the co-founder and creative director at Integra Magna.
- She’s also a mentor at ADPList.
Podcast
Overview
In the dynamic landscape of business, branding serves as the heartbeat that resonates with consumers. It goes beyond a mere logo or colour scheme; it encapsulates the essence of a company, evoking emotions, and fostering a lasting connection with its audience. In this episode of The Brand Called You, Vyanjana Sharma, the co-founder and creative director at Integra Magna shares some meaningful insights of successful branding.
[00:35] – About Vyanjana Sharma
- Vyanjana Sharma is the co-founder and creative director at Integra Magna.
- She’s also a mentor at ADPList.
- She is a branding consultant who has forged a successful career through a relentless pursuit of self improvement, and staying abreast of the latest design trends and techniques.
02:23- What are some of the core elements of a successful brand?
- Having a very clear vision is a must.
- Next is having clarity of that vision within the team itself.
- Visual strategy is also one of the major key elements, which plays a role in converting a company to a brand.
09:12- How important is storytelling, when it comes to branding, and how do you incorporate it into your brand strategy?
- Storytelling works more for product-based companies, but it also depends on the vision of Founders and co- founders.
- A lot of massive brands have incorporated storytelling and are actually successful because of the stories that they communicate.
- Storytelling builds an emotional connection between the brand and the audience.
RESOURCES:
Learn more about Vyanjana Sharma: LinkedIn
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Profile
- Vyanjana Sharma is the co-founder and creative director at Integra Magna.
- She’s also a mentor at ADPList.
- She is a branding consultant who has forged a successful career through a relentless pursuit of self improvement, and staying abreast of the latest design trends and techniques.
