Namrata Balwani | CMO Consultant |
- With over two decades of experience in India and the Middle East, Namrata loves bringing together business, marketing, data, and technology.
- She then led a regional unit of OgilvyOne as SVP, managing the digital strategy for best-in-class brands like BMW, Honda, and American Express.
Podcast
Overview
In this fast-paced digital era, businesses are constantly adapting to stay relevant and competitive. Join us as we explore the captivating realm of digital marketing and the remarkable advancements in technology with Namrata Balwani, a seasoned marketer and Chief Marketing Officer. In this enlightening discussion, Namrata shares her profound insights on the journey of digital transformation, the role of data in driving marketing decisions, and the power of content creation. Discover the emerging trends that are reshaping the marketing landscape and gain valuable knowledge on how brands can successfully navigate the ever-changing digital realm. Get ready to embrace the technologies of the future, hand in hand, and unlock the secrets to achieving marketing excellence in the digital age.
00:33: About Namrata Balwani and her journey.
- With over two decades of experience in India and the Middle East, Namrata loves bringing together business, marketing, data, and technology.
- She then led a regional unit of OgilvyOne as SVP, managing the digital strategy for best-in-class brands like BMW, Honda, and American Express.
- Moving to Dubai for a newly established role at the Landmark Group, she successfully set up digital marketing, digital transformation, and customer analytics operations for multiple businesses in the MENA region.
- Her co-founded independent digital marketing agency, Media2win, was voted one of the top digital marketing agencies in India and received multiple industry awards for its groundbreaking work.
04:20: What is digital transformation and why is it important for companies?
- Digital transformation is an inevitable process that extends beyond technology alone.
- It goes beyond digital marketing or digitalization and encompasses how we operate our company and define our business role.
- Companies embracing digital transformation understand that it is an opportunity to enhance their products and services for customers.
09:58: Future and trends of digital marketing.
- There is a lot of work happening with ChatGPT and AI content creation. AI and machine learning are significant because they help us make sense of reams of information, which is impossible to do manually.
- Creativity is never going out of style. With the advent of machine learning and AI, we still need human creativity to build our brands.
- The power of voice. We are using voice search more than typing, and this is going to emerge.
22:50: Lessons from the conversation.
- Build your brand now.
- Start tracking customer data.
- There is no stage at which you require a solution, you just need to fulfil the purpose.
- Marketing also needs to continually reinvent itself.
RESOURCES:
You can connect with Namrata Balwani | On LinkedIn
Visit: https://www.namratabalwani.com/
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Profile
- With over two decades of experience in India and the Middle East, Namrata loves bringing together business, marketing, data, and technology.
- She then led a regional unit of OgilvyOne as SVP, managing the digital strategy for best-in-class brands like BMW, Honda, and American Express.
- Moving to Dubai for a newly established role at the Landmark Group, she successfully set up digital marketing, digital transformation, and customer analytics operations for multiple businesses in the MENA region.
- Her co-founded independent digital marketing agency, Media2win, was voted one of the top digital marketing agencies in India and received multiple industry awards for its groundbreaking work.
