Fred Mangione | Senior VP, Commercial Sales and Marketing, New York Jets
- Fred is the Senior Vice President, Commercial Sales and Marketing of the New York Jets.
- He is an executive leader with proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organisational growth and operations for the NFL, NBA and NHL franchisees.
Podcast
Overview
Sports marketing is a dynamic and evolving field that focuses on promoting and enhancing the brand image, visibility, and profitability of sports teams, organisations, events, and athletes. It encompasses a wide range of strategies and activities aimed at connecting sports enthusiasts with their favourite teams and athletes, while also attracting new fans and sponsors. In this episode, Fren Mangione provides valuable insights into the evolving landscape of sports marketing. From the role of data and analytics to the impact of technology and the growing influence of player personalities, Fred’s expertise offers a compelling glimpse into the future of this thrilling field.
[00:35] – About Fred Mangione
- Fred is the Senior Vice President, Commercial Sales and Marketing of the New York Jets.
- He is an executive leader with proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organisational growth and operations for the NFL, NBA and NHL franchisees.
[12:01] – How do you keep fans engaged and invested in the team, especially during the seasons when the team is not performing well?
- We want the fans to live and breathe with these players and their families.
- We showcase players’ lives outside of the game and make the fan experience more than just attending games.
[18:17] – How do partnerships and sponsorships contribute to the overall business strategy?
- It is important to align sponsorships with the team’s brand and goals.
- The partnerships only contribute if they provide value to both parties.
RESOURCES:
You can connect with Fred Mangione: LinkedIn
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Profile
- Fred is the Senior Vice President, Commercial Sales and Marketing of the New York Jets.
- He is an executive leader with proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organisational growth and operations for the NFL, NBA and NHL franchisees.
