Sudhanshu Sarronwala, Chief Impact Officer, INFARM.
In this episode, Ashutosh Garg converses with Sudhanshu Sarronwala, Chief Impact Officer at ‘INFARM’. Sudhanshu is a business, sustainability, and communications global executive with Board and senior-level leadership experience at high profile, international organizations.
In this episode, Ashutosh Garg converses with Sudhanshu Sarronwala, Chief Impact Officer at ‘INFARM’. Sudhanshu is a business, sustainability, and communications global executive with Board and senior-level leadership experience at high profile, international organizations. He is a strategic visionary who has predicted and helped further systemic change (digital music, satellite television, mass social campaigning, online streaming) and positions organizations to take advantage of that change. Sudhanshu, in the past, has worked with Star TV, WWF, and has been a part of the revolutionary ‘Earth Hour’.
In the first section of the episode, Sudhanshu shares with us the three key milestones in his life. He elaborates on what goes into building brands like WWF and Earth Hour. Sudhanshu then proceeds to talk about Earth Hour and how it operates as an open-source brand. The visionary analyzes how digital branding is changing the outlook of open-source brands. The role of millennials in the popularization of open-source brands is later discussed.
The focus of the conversation then shifts to INFARM, a company that aims to develop vertical farms, thus revolutionizing farming and food production. In the section that follows, Sudhanshu shares with us his definition of success. Lastly, he talks about the failures in his life which made him who he is today.
#Impact #OpenSourceBrands #DigitalBranding
Suds is an accomplished global C-suite professional with extensive experience in Marketing & Communications across media businesses, international NGOs, and technology start-ups. In his 30 years of experience, Suds has also served on various Boards in Asia and in Europe, both in the commercial and in the not-for-profit sectors.
He is adept at devising and executing leading-edge marketing plans, establishing engagement platforms, conducting digital campaigns for advocacy and managing issues and crises. At WWF, as the Executive Director for Communications & Marketing, Suds had a global mandate to build the WWF and Earth Hour brands, lead the digital engagement strategy, spearhead the crisis management framework process and train multiple leadership teams.
Highlights of his career at WWF include spearheading the 2020 global communications strategy that involved a digital-led strategy to attract the participation of over 2 billion people through Earth Hour and impact legislative and multilateral decision-makers.
As part of this effort, he also helped build strategic partnerships with the World Organization of the Scouts Movements and the World Economic Forum to engage grassroots and high-level audiences respectively.
Prior to his time with WWF in Switzerland, Suds was based in the Asia-Pacific and was at the forefront of the creation of two industries – cable TV (STAR TV (HK), MTV (Singapore)) and digital music (Soundbuzz – as a co-founder, Singapore). Soundbuzz was acquired by Motorola in 2009.
His efforts included shaping the narrative for the industries, developing hard-hitting advocacy plans and engaging consumers en masse to create demand.
After a year of consulting with various clients in Europe and Asia in 2020 (largely in the areas of business advisory, communications trends, environmental education and conducting sustainability and advocacy sessions at graduate institutes), Suds has taken a step into the world of purpose-led organizations to further the global sustainability agenda. Suds will take on the role of Chief Impact Officer at a Europe-based, global food-tech organization in January 2021.