Stephanie Moon | Book Marketing Strategist
- Stephanie is a Book Marketing Strategist.
- With a track record of leading campaigns for New York Times Bestsellers and gaining coverage in Oprah’s Holiday Favorite Things list, Stephanie brings a wealth of experience and creativity to crafting impactful brand and marketing campaigns.
Podcast
Overview
Embarking into the complex domain of book marketing, we delve into the nuanced strategies and creative pursuits embraced by seasoned professionals in the literary realm. Join us in this episode as Stephanie Moon, a seasoned book marketing strategist, imparts her insights, enriched by a wealth of experience in leading impactful campaigns. Throughout this exploration of the artistry entwined with book promotion, Stephanie’s expertise unveils a dynamic fusion of experience and ingenuity, showcasing the essence that defines triumphant book marketing endeavours.
[00:34] – About Stephanie Moon
- Stephanie is a Book Marketing Strategist.
- With a track record of leading campaigns for New York Times Bestsellers and gaining coverage in Oprah’s Holiday Favorite Things list, Stephanie brings a wealth of experience and creativity to crafting impactful brand and marketing campaigns.
[01:45] – What are some common challenges you face when marketing a book?
- The authors often underestimate the role they play in marketing their books.
- Many authors believe that publishers will handle all aspects of marketing, leading to a significant misconception.
- The authors need to build their audience, promote their work, and actively engage in the marketing process.
[06:07] – Tell us about your “Master Your Book Marketing” program.
- The program aims to empower authors with a solid understanding of marketing fundamentals.
- Many authors lack foundational knowledge in marketing and the aim is to bridge that gap.
- The program focuses on equipping authors with the skills and strategies needed to effectively market their books.
[18:51] – How do you see the future of book marketing in the next few years?
- Authors play a central role in marketing their books.
- It is important to build relationships, personal branding, and adapt to the evolving landscape for successful and sustainable book marketing.
RESOURCES:
Learn more about Stephanie Moon: LinkedIn
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Profile
- Stephanie is a Book Marketing Strategist.
- With a track record of leading campaigns for New York Times Bestsellers and gaining coverage in Oprah’s Holiday Favorite Things list, Stephanie brings a wealth of experience and creativity to crafting impactful brand and marketing campaigns.
