The Conscious Designer | Sunil Malhotra

Sunil Malhotra | Founder and CEO, Ideafarms; Author, The First Principal

Sunil is the founder and CEO of Ideafarms, design-led strategy consulting and advisory.
He is an author of a book titled, “The First Principle.”

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Overview

In today’s fast-paced and complex world, finding innovative solutions to the challenges we face is more critical than ever. Design Thinking has emerged as a powerful methodology that not only fosters creativity but also enables organisations to develop user-centric and impactful solutions. In today’s episode, Sunil Malhotra, an accomplished professional, shares insights into the evolution of design and application in the industry. Join us for an inspiring conversation with a visionary leader in the design industry.

[00:40] – About Sunil Malhotra

Sunil is the founder and CEO of Ideafarms, design-led strategy consulting and advisory.
He is an author of a book titled, “The First Principle.”

[09:48] – What is your approach to design? How are you different from others in India?

I believe in providing value rather than focusing on the differentiation.
Design education across the world is done upside down because it is basically to subserve the needs of industry.
As a result, instead of creating an impact, you end up doing stuff that the client wants for a profit motive.
The client brings designers in for a human-centric approach but that comes only after the profit.

[21:10] – How do you manage the balance between creativity and practicality while building solutions for clients?

Most people don’t look at things at a systemic or a holistic level.
As a result, everyone defines “design” differently.
Design thinking is not designed.
It’s the way you can think like a designer for solving a business problem.
Earlier, there were two lenses to look at things: feasibility lenses (can it be made) and viability lenses (can it make money).
Nobody taught you that there is a customer at the other end.
You never know till you put something out into the market whether that was something that anybody wanted.
However, with technology and data today, you can align the two lenses with your design.

RESOURCES:

You can connect with Sunil Malhotra: LinkedIn

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