Melissa Bernstein | Co-founder, Melissa & Doug; Co-founder, Lifelines
- Melissa is the Co-Founder and Chief Creative Officer of Lifelines LLC, a wellness company.
- She is also a Co-Founder of Melissa & Doug Toys.
Podcast
Overview
In the journey of entrepreneurship, perseverance plays a vital role in transforming chaos into light. As Melissa Bernstein shares, challenges are inevitable, and success isn’t always guaranteed. However, the ability to push through adversity with resilience, determination, and belief in one’s purpose is what ultimately leads to growth and success. This perseverance not only fuels professional achievements but also fosters personal development, turning uncertainty into meaningful progress and inspiring others to follow their path toward enlightenment.
[00:10] – About Melissa Bernstein
- Melissa is the Co-Founder and Chief Creative Officer of Lifelines LLC, a wellness company.
- She is also a Co-Founder of Melissa & Doug Toys.
[10:30] – What inspired you to start a toy company?
- We wanted to create something that could touch people’s lives and withstand economic fluctuations.
- We focused on children’s products because of our love for education and learning, which we saw as a resilient industry.
- We also noticed a gap in the market for classic wooden toys, which became the foundation of our toy company.
[23:26] – What led you to consider selling the company?
- After 20 years of owning 100% of the company, we started feeling risk-averse as the company grew, with hundreds of employees and increasing responsibilities.
- We became concerned about future uncertainties, which made us act smaller and lose the entrepreneurial spirit that had fueled the growth.
- This shift in mindset, combined with a desire to breathe easier and regain our passion, led us to consider taking on investors and ultimately selling the company.
[31:30] – What role do sensory immersion and grounding play in Lifelines’ well-being approach?
- Sensory immersion and grounding are central to Lifelines’ approach to well-being.
- There is a power in engaging the senses to interrupt the sympathetic nervous system and activate the parasympathetic system.
- Products like grounding stones, which involve touch and scent, help users come back to the present moment, offering a practical and effective method to reduce stress.
[53:03] – What are your recommendations for the audience?
- Follow your curiosity and explore diverse life experiences.
- Dedicate time each week to learn something new that fascinates you, as gathering diverse experiences is key to becoming an innovative thinker.
RESOURCES:
Learn more about Melissa Bernstein: LinkedIn
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Profile
- Melissa is the Co-Founder and Chief Creative Officer of Lifelines LLC, a wellness company.
- She is also a Co-Founder of Melissa & Doug Toys.
