David Fisher, VP Sales, and Operation, HYP

David Fisher, VP Sales, and Operation, HYP

• David Fischer is a founding partner of HYP, a company that sells licensed, branded, and private label socks to most of the top retailers in America.

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From 2017 and 2021, worldwide demand for socks increased at a steady CAGR of 5.2%, with the United States, Japan, China, Australia, and Europe holding significant shares in the global market.

Over the years, there has been a significant rise in the use of natural fibers such as cotton by sock manufacturers. Despite this, synthetic fibers are anticipated to generate more demand than natural fibers over the coming years. Due to their low cost, synthetic fiber socks are more in demand in underdeveloped and developing nations. David Fisher, VP of Sales, and Operation, HYP talks to us about the same.

00:46- About David Fisher

• David Fischer is a founding partner of HYP, a company that sells licensed, branded, and private label socks to most of the top retailers in America.
• From its inception in 1991, when David and three of his college basketball playing buddies decided they were tired of the same old team and licensed baseball caps, to a company with over 40 million dollars in sales annually, HYP is considered an acknowledged leader in the licensed and character hosiery business.

01:42- Business of making socks

• Private label is where you wouldn’t know it is our name or anything, we just make different designs like I love New York or smiley faces or emojis that we sell to stores.
• The major part of our business is the licensed business. For example, using superman or batman. You have to have the rights to those brands.

07:48- What happened to the hats business?

• We got the license for a couple of brands.
• One of them is Hannah Montana and Miley Cyrus. It was huge.
• We realized that not a lot of girls and young women were wearing hats.
• But everyone wears socks. So we decided to sell something that more people are buying and wearing.
• Socks became so big that we stopped doing hats now.

11:03- How did the pandemic affect your sales and business?

Since so much of our supply chain originated in China. The supply chain was a problem for two years.  A lot of our socks were stuck in the water for five months. We did get cancellations.

• David Fischer is a founding partner of HYP, a company that sells licensed, branded, and private label socks to most of the top retailers in America.
• From its inception in 1991, when David and three of his college basketball playing buddies decided they were tired of the same old team and licensed baseball caps, to a company with over 40 million dollars in sales annually, HYP is considered an acknowledged leader in the licensed and character hosiery business.