Felicia Li-Gaillard, Chief Marketing Officer, Aboitiz Data Innovation (ADI)
- Felicia is the Chief Marketing Officer at Aboitiz Data Innovation (ADI).
- She has been living in Singapore for 12 years.
Podcast
Overview
Dive into the fascinating journey of Felicia Li-Gaillard, the dynamic Chief Marketing Officer at Aboitiz Data Innovation (ADI). From dreaming of being a TV anchor influenced by Hollywood to navigating the intricacies of digital technology, Felicia’s life is a tapestry of resilience, purposeful leadership, and impactful social initiatives. Join us as we explore her global adventures, her role in organizing the groundbreaking AI Summit, and her vision for empowering communities through innovation. This is a story of dreams chased, challenges conquered, and a commitment to making a positive difference in the world.
[01:08] – About Felicia Li-Gaillard & Inflection points in life
- Felicia is the Chief Marketing Officer at Aboitiz Data Innovation (ADI).
- She has been living in Singapore for 12 years.
- She worked in consulting and creative agencies before transitioning to in-house marketing, particularly focusing on digital marketing.
- This diverse experience eventually led her to significant roles at Twitter, Meta, and now as the Chief Marketing Officer at ADI.
[17:06] – What are your views as you break the stereotypes about Asian women that persist in society?
- I want to encourage young ladies that achieving goals is possible.
- I lead social community empowerment programs aligned with ADI’s commitment to innovation and sustainability.
- There is active collaboration with women communities in the Philippines, addressing skills gaps and providing meaningful opportunities.
- Empowering women in remote areas, such as in the power sector, to monitor and report issues, saving costs and increasing efficiency, remains the high priority.
[38:39] – Are there any other aspects from a marketing standpoint that you are currently addressing?
- Despite our solid work and numerous awards in regional markets this year, we acknowledge the need to maintain momentum and extend our reach.
- As a relatively young startup within the conglomerate, our priority is to communicate who ADI is.
- Actively working on adjusting and tweaking our messaging, we aim to ensure people from different channels can easily reach and understand ADI.
- Considering ourselves a startup within a conglomerate, we strive to move faster as a high-performing team and expand our communication efforts to reach markets beyond Southeast Asia, extending to APAC and beyond.
[51:57] – Please share your advice for the audience.
- Look at the bright side and take up the challenge.
- Do not say no to opportunities that come your way.
- Push your limits and take on challenges, as these are the moments that lead to growth.
- Don’t be afraid to step out of your comfort zone, as that’s where real progress happens.
RESOURCES:
Learn more about Felicia Li-Gaillard: LinkedIn
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Profile
- Felicia is the Chief Marketing Officer at Aboitiz Data Innovation (ADI).
- She has been living in Singapore for 12 years.
- She worked in consulting and creative agencies before transitioning to in-house marketing, particularly focusing on digital marketing.
- This diverse experience eventually led her to significant roles at Twitter, Meta, and now as the Chief Marketing Officer at ADI.
