Debbie Jenkins | Publisher & Creation Coach | Founder and Publisher | The Asset Path

Debbie Jenkins | Publisher & Creation Coach | Founder and Publisher | The Asset Path

• I love working with smart consultants, coaches and mentors who are brilliant at serving their clients and also need to take care of their practice.  
• I know how to help you get clever ideas out of your head (or off your computer) and turn them into valuable things (assets) for your business.

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Determined to help all her clients make the most of their IP, ideas, and talent, Debbie Jenkins can help you turn your clever ideas into valuable things. She works with people from companies that start with something other than an M!

Today in this episode of THE BRAND CALLED YOU, we are happy to connect with Debbie Jenkins and get valuable insights about thought leadership.

00:35: – About Debbie Jenkins & her journey.

• I love working with smart consultants, coaches and mentors who are brilliant at serving their clients and also need to take care of their practice.  
• I know how to help you get clever ideas out of your head (or off your computer) and turn them into valuable things (assets) for your business. 

• Assets like business books, whitepapers, converting websites, marketing materials, podcasts… I also know how to help you use these assets to accelerate your time to impact, achieve visibility and influence, and improve your bottom line.
• I am determined to help all my clients make the most of their IP, ideas and talent.

03:00- Tell us about Asset Path. 

• Even though you have great ideas, can quickly diagnose problems and prescribe a great solution, there are only so many hours in the day that you can work. 
• There are a finite number of clients you can serve. You may still be the face of your business, and clients only want to deal with you. 
• The Asset Path will show you how to move onward by creating assets that work for you, and productize your ideas so that you can monetize your thought leadership.
• When you know where you are on The Asset Path, you can make informed decisions that will compound in your consulting business, so you avoid scattergun wishful marketing, feast-and-famine contracts, and overwhelming to-do lists. 

13:45- Tell us about your book, ‘Stop Writing Books Nobody Reads’ and your hypothesis. 

• Nothing beats a well-written business book when you’re trying to reach your target audience effectively. But it also takes much work to get right. Poorly written business books litter the virtual bookshelves.
• Your book needs to be so enjoyable that the reader devours it and then wants the next one.

1. As moreish like the next Netflix series.
2. Bitesize, useful, life-changing content.
3. Atomic, valuable, business-growing books.
4. Built around your expertise and their most important problem.

• Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent it, or don’t even have a strategy to start with. When you have the procedure, you can turn your thoughts into many different things.

22:40 What are three lessons you want our listeners and viewers to take away from our conversation?   

• The best ideas come down from chaos. Enjoy and embrace the chaos. 
• To get out of the chaos, put constraints on yourself, especially when dealing with intellectual property rights (IPR).
• We are responsible for being creative because if each one of us does not write or does not put our thoughts down, look at the loss they would be to the world. 

RESOURCES:

You can connect with Debbie Jenkins | on LinkedIn

Visit: https://theassetpath.com/

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Thanks for listening! 

 

• I love working with smart consultants, coaches and mentors who are brilliant at serving their clients and also need to take care of their practice.  
• I know how to help you get clever ideas out of your head (or off your computer) and turn them into valuable things (assets) for your business. 
• Assets like business books, whitepapers, converting websites, marketing materials, podcasts… I also know how to help you use these assets to accelerate your time to impact, achieve visibility and influence, and improve your bottom line.
• I am determined to help all my clients make the most of their IP, ideas and talent.