Sandeep Nair, Marketing Head, WinnerBrands
- Sandeep is the marketing head of WinnerBrands.
- He is the former marketing director of Swiggy.
Podcast
Overview
In the current business environment, an organisation doesn’t just need a marketing department, but a dedicated CMO to spearhead the department efficiently. A CMO needs to understand the importance of his role in discharging his duties for a business. Today, we discuss the key qualities a founder looks for in a CMO in an ever-changing business landscape.
[00:35] – About Sandeep Nair
- Sandeep is the marketing head of WinnerBrands.
- He is the former marketing director of Swiggy.
- He has also worked with Procter & Gamble as a Brand Marketer.
- Sandeep started his career as an engineer with Tata Motors.
[05:04] – Tell me about your work at WinnerBrands.
- WinnerBrands is a platform to curate a community of marketers in India.
- It is the first time, something like this is being tried in India. India has a very vast and complex network, everyone is pretty much operating in silos.
- As a collective, we can do a much better job if we share and pool our resources and knowledge.
- We are creating this community through three pillars: content, courses, and careers.
[06:50] – What are potential employers looking for when they are looking for a CMO?
- Any founder looks for three things in a CMO.
- The first is the crystal gazing ability, owing to the times we are in. We have all witnessed consumer behaviour change in the last two and a half years. The idea is to gauge what changes are going to be temporary and what are going to be sustainable alternative behaviour.
- The second is business understanding. Startups in India, usually have separate marketing and growth teams. My learning at P&G taught me that marketing is supposed to drive sustainable revenue. CEOs want the CMOs to have a conversation with the CFO about the business and how to grow it.
- The third thing is leadership ability, especially as a lot of young people are coming into leadership roles.
RESOURCES:
You can connect with Sandeep Nair- LinkedIn
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Profile
- Sandeep is the marketing head of WinnerBrands.
- He is the former marketing director of Swiggy.
- He has also worked with Procter & Gamble as a Brand Marketer.
- Sandeep started his career as an engineer with Tata Motors.
