Garrett Perkins, Chief Revenue Officer, Givington’s
- Garrett is the Chief Revenue Officer of Givington’s.
- He has over 10 years of experience in the publishing and E-commerce industries.
Podcast
Overview
In this episode of The Brand Called You, Garrett Perkins, Chief Revenue Officer of Givington’s, discusses his inspiring journey from nonprofit work to revolutionizing content and e-commerce. Learn how he helps content creators transform their ideas into profitable ventures and why customer engagement remains central to business growth.
00:33- About Garrett Perkins
- Garrett is the Chief Revenue Officer of Givington’s.
- He has over 10 years of experience in the publishing and E-commerce industries.
15:15- What is the future of publishing and e-commerce?
- Authors and brands are moving away from third-party platforms toward direct sales due to changes in retail and discovery.
- While AI will assist in creating fast content, it can’t replace the deep, human touch of ghostwriting for books.
- Despite digital trends, readers still desire tangible books for personal engagement and status.
21:28- What habits or mindset shifts have helped you succeed as a revenue strategist?
- Prioritizing speed over perfection, valuing being first rather than being the most polished or professional.
- Focusing on relationships over sales, building strong, genuine connections, even with non-clients.
- Leveraging aggregators for scale, investing time in key connectors who influence potential clients, acting as an extended sales force.
RESOURCES:
Learn more about Garrett Perkins: LinkedIn
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Profile
- Garrett is the Chief Revenue Officer of Givington’s.
- He has over 10 years of experience in the publishing and E-commerce industries.