Archana Dhankar, Marketing Leader, Influencer & Content Creator
- Archana is a marketing leader, influencer, and content creator.
- She has formerly worked with Mimecast, Purplebricks, and EDB.
Podcast
Overview
Join us as we delve into the world of marketing with Archana Dhankar, a seasoned leader and influencer in the global marketing landscape. From her roots in digital marketing to crafting integrated campaigns that resonate internationally, Archana shares insights on brand storytelling, leveraging data analytics, and the future of marketing trends.
00:38- About Archana Dhankar
- Archana is a marketing leader, influencer, and content creator.
- She has formerly worked with Mimecast, Purplebricks, and EDB.
14:26- What marketing trends do you think will shape the future of global marketing?
- Emphasis on AI and Data Analytics: Continued integration into marketing strategies.
- Rise of Video Content: Increasing usage due to lower production costs.
- Adoption of AR/VR: Expected growth despite current limited utilization.
18:49- How do you maintain authenticity, while promoting your brands?
- Portray brands authentically: Show products/services as genuinely used in real life.
- Avoid superficial portrayal: Don’t prioritize aesthetics over real-life application.
- Connect through genuine experiences: Share how products fit into your daily life authentically.
RESOURCES:
Learn more about Archana Dhankar: LinkedIn
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Profile
- Archana is a marketing leader, influencer, and content creator.
- She has formerly worked with Mimecast, Purplebricks, and EDB.
