Lisa Lipkin, The Netherlands, Season 07, Male, Entrepreneur, English, Travel; Hospitality

Frank ter Horst, Founder of Gvidado, on Coaching, Change, and Authenticity

Posted on by inknuts
11
Jun

Frank ter Horst, Founder of Gvidado, on Coaching, Change, and Authenticity

  • Frank shares his experience with The Unlisted, a members-only luxury suite venture that ultimately did not succeed.
  • He discusses the importance of resilience, learning, and personal growth through failure.

Podcast

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Overview

In this enlightening episode of The Brand Called You, host Lisa Lipkin engages in a thought-provoking conversation with Frank ter Horst, Founder of Gvidado, exploring the power of professional thinking partnerships, navigating personal change, and building authentic self-awareness during career and life transitions. Frank’s unique journey from interior designer to entrepreneur, hospitality professional, and thinking partner offers a fresh perspective on how strengths, setbacks, and visual thinking can drive personal growth and transformation.

02:12 | What Can We Learn from Failure and Missteps?

  • Frank shares his experience with The Unlisted, a members-only luxury suite venture that ultimately did not succeed.
  • He discusses the importance of resilience, learning, and personal growth through failure.
  • Insights into why even great ideas can struggle and how timing and market conditions often influence outcomes.

04:17 | Can You Start Self-Discovery from Your Weaknesses?

  • A thought-provoking discussion on whether personal growth should begin with strengths or weaknesses.
  • Frank explains how thriving often comes from building on strengths, drawing on his ballroom dancing experience as an example.
  • Insights into why some individuals are motivated by overcoming weaknesses, while others achieve greater success by amplifying their natural strengths.

06:01 | How Does Visual Thinking Shape Coaching?

  • Frank explains his process as a visual thinker and how he uses metaphors such as houses and gardens to help clients visualize personal growth.
  • The value of listening to both what is said and what remains unspoken.
  • How creating vivid mental imagery helps clients gain clarity around their challenges, opportunities, and goals.

10:51 | How Do Coaching Approaches Differ—Visual Versus Emotional?

  • A comparison between Frank’s visually driven coaching style and Lisa’s more word-focused, emotionally intuitive approach.
  • Both emphasize the importance of uncovering underlying emotions and helping clients connect with their authentic selves.

12:41 | What Are the Biggest Barriers to Personal Growth?

  • Frank identifies fear of change and loss of control as some of the most common obstacles people face.
  • The importance of gaining clarity and asking the right questions to move forward with confidence and purpose.

15:02 | How Can You Confront Transition Fears?

  • A discussion about the fear of loss, particularly during career and life transitions.
  • Frank encourages clients to identify what they are truly afraid of losing—whether it is control, relationships, status, or a sense of identity.
  • Practical ways to focus on future possibilities rather than clinging to outdated narratives.

20:07 | What Patterns Do People Really Want to Change?

  • Many clients initially believe they need an entirely new life, only to discover that they simply want to feel less stuck and more fulfilled in their current circumstances.
  • Reflections on how coaching conversations shifted after COVID-19—from opportunity-driven aspirations to concerns rooted in fear and uncertainty.

22:16 | Are Cultural Differences Significant in Coaching?

  • An exploration of Dutch and American attitudes toward failure, security, and reinvention.
  • The role of societal safety nets and how adaptability differs across cultures.
  • Insights into the idea that every individual carries a unique internal culture beyond national boundaries.

RESOURCES:

Learn more about Frank ter Horst: LinkedIn 

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Profile

  • Frank ter Horst is the Founder of Gvidado, helping individuals navigate personal and professional transitions.
  • His diverse career journey spans interior design, entrepreneurship, hospitality, and professional thinking partnerships.
  • Frank specializes in fostering self-awareness, authentic growth, and clarity through reflective conversations and visual thinking techniques.
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