Shel Holtz | Sr. Director, Communications, Webcor
- Shel is the Senior Director, Communications for Webcore.
- He is a regular speaker on topics surrounding the application of online technology to strategic organisational communication.
Podcast
Overview
In the ever-evolving landscape of strategic communication, Shel Holtz emerges as a guiding force, bringing knowledge and experience to the forefront. As the Senior Director of Communications for Webcor and a seasoned professional in the field, Holtz shares invaluable insights on the transformative impact of effective communication on organisational success. Join us on a journey through the intricate realms of communication strategy, technology’s influence, and the significance of ethical communication.
[00:34] – About Shel Holtz
- Shel is the Senior Director, Communications for Webcore.
- He is a regular speaker on topics surrounding the application of online technology to strategic organisational communication.
- Shel is the author of a book titled, “Tactical Transparency.”
- He has been recognized, felicitated and awarded several times.
[02:24] – How does effective communication contribute to the overall success of a company?
- Effective communication, especially internal communication, builds alignment between employees and leadership.
- It ensures that employees understand the strategic goals and business plans.
- Internal communication is a two-way channel that provides input to leadership, amplifies employee voices, and contributes to employee engagement.
[11:25] – What goes into developing a communication strategy for an organisation?
- It starts with understanding the business goals set by the organisation’s leadership.
- Communication should be closely connected to these goals.
- Communicators need to speak the language of the C-suite and ensure that messages are relevant and contribute to the organisation’s objectives.
- A successful communication strategy aligns with business goals while considering the interests of diverse audiences.
[17:31] – How does culture impact communication?
- Understanding the culture of both the organization and its diverse audience is crucial.
- In multicultural settings, one size does not fit all, requiring a multi-channel approach to communication.
- Research is essential to identify cultural nuances and authentically tailor messages.
- The goal is to resonate with the audience and drive them towards the desired conclusions.
RESOURCES:
You can connect with Shel Holtz: LinkedIn
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Profile
- Shel is the Senior Director, Communications for Webcore.
- He is a regular speaker on topics surrounding the application of online technology to strategic organisational communication.
- Shel is the author of a book titled, “Tactical Transparency.”
- He has been recognised, felicitated and awarded several times.
