Umesh Shrikhande | Founder, NewAnswers Consulting; Former CEO, Taproot Dentsu
- Umesh is the Founder of NewAnswers Consulting.
- He is the Former Chief Executive Officer of Taproot Dentsu.
Podcast
Overview
In this episode of “The Brand Called You” podcast, Umesh Shrikhande, Founder of NewAnswers Consulting and former CEO of Taproot Dentsu, shares invaluable insights into brand building, human behaviour, and the evolving landscape of digital marketing. With a wealth of experience in the advertising industry, Shrikhande offers perspectives on storytelling, culture integration, employee engagement, and the future trends shaping brand communication strategies. Let’s delve into the key takeaways from their conversation.
[00:34] – About Umesh Shrikhande
- Umesh is the Founder of NewAnswers Consulting.
- He is the Former Chief Executive Officer of Taproot Dentsu.
[07:48] – How important is storytelling? How can an agency craft stories that resonate?
- Storytelling is essential in advertising as it has always been an integral part of human communication.
- Effective storytelling involves persuading and engaging audiences by providing a convincing context around the brand’s message.
[17:41] – How do small businesses or startups work to build brands on a limited budget?
- Startups and small businesses should focus on carefully building their brand identity and ensuring consistent customer experiences.
- Clear brand values, thoughtful customer service, and patience in the early stages are crucial for creating lasting brand impressions.
[27:23] – What do you see as the next big trend in brand building?
- I see a trend of a return to the core principles of brand storytelling, focusing on the brand’s role and identity.
- Creative narratives that connect emotionally with consumers will remain crucial, rather than just relying on new technologies or mediums.
RESOURCES:
Learn more about Umesh Shrikhande: LinkedIn
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Profile
- Umesh is the Founder of NewAnswers Consulting.
- He is the Former Chief Executive Officer of Taproot Dentsu.
