VV Rajan, Marketing Consultant; Author
- Rajan is a marketing consultant and an author.
- He has published two books: 20 Days of Self-Management & A Marketing Handbook – Book of Marketing Jargon for Students.
Podcast
Overview
In this episode of The Brand Called You, VV Rajan, a seasoned marketing consultant and accomplished author shares insights from his remarkable journey across diverse markets, shedding light on effective content marketing strategies, the integration of digital platforms in marketing, maintaining consistency across multiple platforms, and key elements of a successful go-to-market strategy for startups. Additionally, Rajan delves into his experience as an author, discussing his two books aimed at guiding students and marketing enthusiasts. Don’t miss this enriching discussion on marketing, branding, and the power of storytelling!
00:34- About VV Rajan
- Rajan is a marketing consultant and an author.
- He has published two books: 20 Days of Self-Management & A Marketing Handbook – Book of Marketing Jargon for Students.
08:30- How has the evolution of digital platforms influenced marketing strategies for brands?
- It has enabled enhanced targeting and personalization of overall marketing strategies.
- It allows real-time analytics and adaptation of campaigns based on outcomes and trends.
- It has increased engagement opportunities through features like comments, shares, and likes, providing validation for brands on whether their messaging is resonating.
19:45- What is the most unexpected lesson you have learned in your marketing career?
- Execution is more important than just having a great idea, and flawless execution with an eye for detail is crucial to stand out from the competition.
- Marketing success is not an individual achievement; it takes a collaborative team effort, just like the proverb “It takes a village to raise a child.”
- Giving credit where it’s due is important, and marketing agencies that partner with brands deserve recognition for their contributions.
RESOURCES:
Learn more about VV Rajan: LinkedIn
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Profile
- Rajan is a marketing consultant and an author.
- He has published two books: 20 Days of Self-Management & A Marketing Handbook – Book of Marketing Jargon for Students.
