Kimberly Erwin, Principal, Lotus Marketing
- Kimberly Erwin is the Principal of Lotus Marketing.
- It is a unique “one-stop shop,” which collaborates with sales and marketing teams to deliver innovative hospitality marketing strategies, thoughtful branding, ongoing digital support, results-driven social media, and public relations management.
Podcast
Overview
Introducing Kimberly Erwin, the spirited hospitality expert who knows how to throw a party and make guests feel truly special. With her wealth of experience in the marketing and branding world, particularly in the hospitality sector, Kimberly is a force to be reckoned with. Hailing from Chicago, USA, she is the Principal of Lotus Marketing, a trailblazing agency that defied the odds by launching during a world pandemic. Get ready to delve into the captivating insights and wisdom of this accomplished marketing guru as she shares her journey and reveals the secrets to successful hotel marketing strategies.
00:37- About Kimberly Erwin
- Kimberly Erwin is the Principal of Lotus Marketing.
- It is a unique “one-stop shop,” which collaborates with sales and marketing teams to deliver innovative hospitality marketing strategies, thoughtful branding, ongoing digital support, results-driven social media, and public relations management.
- She has worked with most major hospitality brands.
04:07- What are some key elements of a successful hospitality marketing strategy in today’s digital landscape?
- In marketing, it’s important to align our efforts with business goals.
- We shouldn’t do things just for the sake of it; they should make a difference.
- Hotel positioning is crucial too. We can’t be everything to everybody.
- By understanding our brand and localizing it to each property, we can attract the right audience and command premium rates.
- Hotel positioning is not just a marketing tool; it guides strategic decision-making. Considering competition, destination dynamics, and guest satisfaction, we can shape our hotel’s direction.
07:06- What role does storytelling play in creating a compelling and memorable brand for a hospitality business?
- I believe storytelling plays a vital role in marketing.
- Engaging customers through stories drives conversions more effectively than simply listing facts and features.
- It’s essential for the story to be consistent throughout the customer journey, both on and off the property.
- The content shared on social media should align with the experiences and touchpoints at the hotel.
- Consistency in storytelling helps attract the right audience and ensures a cohesive message across various marketing channels.
24:36- Three lessons for the audience
- One important aspect is to stay focused on your hotel positioning and remain true to who you are. Trying to cater to everyone may dilute your brand and hinder your ability to command premium rates and market share.
- Prioritize the fundamentals of marketing. Ensure that your basic marketing tactics, such as photography, website, and search engine optimization, are in place before diving into advanced strategies like SaaS marketing.
- Align your marketing goals with the available resources to maximize effectiveness. Strategic direction is essential in today’s complex hotel marketing landscape, as it guides decisions on where to invest and how to optimize your marketing efforts.
RESOURCES:
You can connect with Kimberly Erwin | LinkedIn
CONNECT WITH US:
Enjoy this podcast?
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come
from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor. fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Kimberly Erwin is the Principal of Lotus Marketing.
- It is a unique “one-stop shop,” which collaborates with sales and marketing teams to deliver innovative hospitality marketing strategies, thoughtful branding, ongoing digital support, results-driven social media, and public relations management.
- She has worked with most major hospitality brands.
