Sameer Kaul, Founder, Ignibiz

Sameer Kaul, Founder, Ignibiz

• Sameer Kaul is a well-known, respected, and award-winning marketing and business leader.

 

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Sameer Kaul is a well-known, respected, and award-winning marketing and business leader.

Over the years, the impact of his work has been directly synonymous with the building of many brands & businesses in top management roles. He has been a leader from start – School Leader, an award-winning MBA student. Professionally – he has executed transformations and turnarounds across 6 Market Leader Brands, across sectors, across 3 countries, received around 15 awards, and been promoted in mostly all the companies. He started his career with Oberoi Group of Hotels. His first career accomplishment was – Building the brand Windshield Experts in India from scratch. His second big career success story was in – ‘Building and Transforming’ the brand Dr. Lal PathLabs in India. Transforming a small lab business into a national consumer brand.

00:35-Tell me about Ignibiz and your motivation to start it.

• Sameer has been engaged with the corporate world for more than 25 years, across three continents.
• He started his career with a group of hotels, working in room service operations.
• There he had excellent grounding experience to start something and leading teams at the age of 21.
• Then he pursued my MBA abroad and then has been involved with six market leader brands in US and India.
•  Later, he launched a brand in India called windshield experts, which became a market-leading brand.
• He has spent 25 years in entrepreneurial assignments across different industries.
• Ignibiz stands for two words, Ignite, and business.
• It will have areas like upscaling, future skills, online sessions on entrepreneurship on career advice. There will be a people show where industry experts would try to help people with one on one kind of interaction.

04:13- What goes into building a successful brand?

• One needs to make the distinction between marketing and branding.
• The first thing about branding is that a very strong WHY is needed, not the HOW or WHAT.
• It could be a purpose or a belief.
• There has to be a purpose around building a brand, something given to society that society cannot get on its own.
• It should have a long-term vision.
• It has to be consistent, there has to be brand standardization,

06:45-  How does a brand stay relevant for such a long period?

• Most brands today are focused on Marketing, which they understand as branding.
• Branding is not an activity, it has to be congruent with the superordinate purpose or that ‘why’ of the business.

10:45- How are brands handling the change of a digitized world?

• The concepts of marketing or the rules of business are always more or less the same, digital is only a medium.
• With the proliferation of social media, much time is being spent on digital media, so digital media cannot be avoided.
• But the success mantra is the integration of digital medium with the legacy medium.
• There has to be alignment between the medium, the message, and who your customer is while choosing the appropriate medium for your brand.

13:41- What in your opinion is the change in the role of a brand manager?

• It starts with understanding who your customer is. Customers should be focused to understand what they are expecting.
• This has always been the core of a brand, digital media is only helping the brands in scalability and speed.
• Now the diffusion of the messages is faster and reaches a wider audience than before, but the focus remains the same, i.e, the customer.

16:15- How does one convey a message about one’s brand in a short time?

• One more important insight about concepts of marketing and branding is that less is more.
• People’s attention spans are reducing, people don’t have time.
• So bite-sized information and bite-sized messaging is a secret sauce.

18:07-  What are three lessons you would want people to take away from our conversation?

• One, focus on the brand.
• Have a strong ‘WHY’ whatever you do, whether you’re working in a company, or you want to start a company, be a founder.
• Be unique. Don’t be a copycat, have a stand for something because no one can beat you in being you. Everyone has certain innate qualities and all that be unique, original, be authentic

RESOURCES:

You can connect with Sameer Kaul- on LinkedIn

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Thanks for listening!

• Sameer Kaul is a well-known, respected, and award-winning marketing and business leader.
• Over the years, the impact of his work has been directly synonymous with the building of many brands & businesses in top management roles.
• He has been a leader from start – School Leader, an award-winning MBA student. Professionally – he has executed transformations and turnarounds across 6 Market Leader Brands, across sectors, across 3 countries, received around 15 awards, and been promoted in mostly all the companies.
• He started his career with Oberoi Group of Hotels. His first career accomplishment was – Building the brand Windshield Experts in India from scratch.