Shilpa Ajwani, CEO, Unomantra
Shilpa Ajwani is the Founder and CEO of Unomantra. Shilpa is a seasoned professional with a solid reputation for providing transformative leadership for over 25 years to global Consumer & Lifestyle brands.
Starting a business requires a lot of effort and commitment. It’s important to know what’s involved and if you’re suited to business and self-employment. We recommend you take some time to critically evaluate yourself and the challenges of owning a business. See if you’re ready to start a business. Today we have Shilpa Ajwani, CEO of Unomantra Shilpa is a seasoned professional with a solid reputation for providing transformative leadership for over 25 years to global Consumer & Lifestyle brands.
[00:32] About Shilpa Ajwani, CEO, Unomantra
Shilpa Ajwani is the Founder and CEO of Unomantra. Shilpa is a seasoned professional with a solid reputation for providing transformative leadership for over 25 years to global Consumer & Lifestyle brands. She was also nominated as the CEO of the Year by the Economic Times.
[01:00] About Unomantra
Unomantra is a Business Strategy Consulting Firm that enables Consumer and Lifestyle Businesses such as Beauty & Personal Care, Food & Beverages, Health & Wellness, and Home & Living to grow faster based on a unique approach called “PROPOSITIONING “. It offers consulting services for creating Go to market strategies, Brand Strategies, Organization & Leadership strategies, Business Transformation as well as “idea to scale up” strategies for Startups.
The firm also offers Executive Coaching to corporate leaders and entrepreneurs to enable them to achieve “Personal Mastery” and grow themselves fast in order to provide effective leadership, especially in this VUCA world.
[01:56] Shilpa Ajwani’s Career Background
- My life has been about consumers, with consumers, and for consumers.
- After gaining experience and expertise working with multiple cultures, geographies, and leadership styles, I wanted to distill all that knowledge and wisdom and give it back.
- I chose to become an entrepreneur.
- My last assignment in the corporate world was that of managing director for Tupperware brands in India.
[03:23] What is ‘PURPOSITIONING’?
It comes from Purpose and Positioning. It is about creating a differentiated strategy as a leader for yourself, your brand, and the organization. Furthermore, it means that you are defining and then executing your strategy with purpose at the core.
[09:18] What are the real needs of the business?
Clients approach us with some challenges they are facing, but when we sit with them, we realize that what they are seeing as the real challenge is only a symptom of what is brewing inside.
We have a four-step process, which is called Four Ds:
[13:43] How do you start the process of redefining the purpose of startups?
- Unomantra started as a business strategy consulting firm but halfway down the line, I had to add the vertical, Leadership Advisory.
- We all seven billion plus people on this planet are born with a unique purpose.
- I don’t help them find it, I don’t help them discover it, I help them reveal it to themselves, so I’m a catalyst.
[21:45] Advice to young entrepreneurs
- Hold on to your dream.
- Be humble.
- Be open to feedback.
- Take advice from everyone, but continue to nurture that dream and fuel it with all your passion.
You can connect with Shilpa Ajwani – LinkedIn
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Shilpa Ajwani is the CEO of unomantra, a Business Consultancy Firm specializing in enabling consumer-centric Lifestyle Businesses in Beauty & Fashion, Wellness & Healthcare, Food & Beverages, Homeware & contemporary living to grow faster. CEO, unomantra uses a special approach called ‘propositioning”.
This creates a unique Brand positioning based on the Purpose of the Organization and aligns all stakeholders to the core purpose for desired win-win outcomes in today’s competitive world. This approach is now confirmed by big and small businesses to deliver better consumer & employee experience, higher growth, profit and market share as it enables a business to attract more customers, sell more to existing customers and convert them to a loyal community for a Brand.