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The Brand Called You is pleased to welcome a senior professional from the food and travel industry, Erik Wolf. Erik who currently resides in Spain is the Executive Director of the World Food Travel Association. He is recognised as the Founder of the Modern Food Tourism Industry. Eric is the Author of ‘Have Fork will travel’, a handbook for trade.
In this very interesting conversation with host Ashutosh Garg, Eric shares his incredible experiences with us. Having worked in the food and travel industry for the past several years, Eric has gained a lot of knowledge and grassroot experiences. Eric explains that food tourism is basically travelling for a taste of a place in order to get a sense of place. He shares a research that displays 53% of leisure travellers choose their destination based on the food first!
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