Anand S. | Co-Founder, TMA Global, a Branding and Marketing Consultancy

Anand S. | Co-Founder, TMA Global, a Branding and Marketing Consultancy

• Anand is the co-founder of TMA Global, which is a branding and marketing consultancy firm. 
• He started his career in advertising. 

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With social media becoming an important part of our lives, companies are using it as an effective way to craft and narrate their brand stories. Besides, social media, branding, and marketing has evolved tremendously over the last few years. In today’s episode, we discuss the strategies for forming an everlasting and strong brand.

[00:33] – About Anand S.

• Anand is the co-founder of TMA Global, which is a branding and marketing consultancy firm. 
• He started his career in advertising. 
• He graduated in visual communication followed by MBA in marketing. 

[01:55] – Tell me about the work you are doing at TMA Global.

• The mission of TMA Global is to target global businesses, which are still not utilizing the power of branding. 
• We want to leverage the branding idea in the B2C world to apply it to the B2B model.
• We work with brands primarily in the US, and in the Middle East. 
• The whole primary objective was to give a branding and marketing consultancy and a creative solution for all those businesses. 

[03:01] – What goes into building a successful brand?

• The first thing is stakeholder alignment because for most established brands when they do their exercise of what the brand is, it gives an understanding to the core team.
• But during the day-to-day operations, things get digressed. And each team starts running in different directions. So having a stakeholder alignment of the entire organization is extremely important.
• Second is, who is your core group of the target audience or segment that you’re going behind? It is important to identify your core segment, who is your primary audience, and your entire brand, based on their needs, their pain points, and the routes you find on the segment, you need a homogeneous segment to build it.
• The third element is to be consistent. Over a period of time, each team starts to do multiple things on its own. For consumers, there remains consistency. They see something online, they see something else offline, and they read something else in news.
• So stakeholder alignment, identifying your core segment, then building a brand, and being consistent in your messaging is what is very important in building a successful brand.

[05:12] – What is the secret sauce of brands that last for years?

• Being consistent is one of the most important parameters.
• Brands should also evolve with the audience with time.
• For example, if your core target audience, say 25 to 35 years old in one particular socio-economic society or classification that you’re targeting, they keep entering into that age bracket and exiting. So they start using your brand in that particular timeframe of their life. And then they mature, they evolve, and they move on to do other things and other brands. 
• So your previous generation of 25 to 35 years old, is not the same as the current generation, or the future generation of 25 to 35 years old is not the same as the current 25 to 35 years old.

RESOURCES:

You can connect with Anand S. –  LinkedIn 

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Thanks for listening! 

• Anand is the co-founder of TMA Global, which is a branding and marketing consultancy firm. 
• He started his career in advertising. 
• He graduated in visual communication followed by MBA in marketing