Poornima Shenoy, CEO, Hummingbird Advisors; Author, Accelerating Her Business

Poornima Shenoy, CEO, Hummingbird Advisors; Author, Accelerating Her Business

  • Poornima Shenoy is the CEO, of Hummingbird Advisors.
  • She is the author of Accelerating Her Business.

 

Podcast

Overview

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Poornima Shenoy, CEO, Hummingbird Advisors; Author, Accelerating Her Business to talk about her experience of starting a business.

00:34- About Poornima Shenoy

  • Poornima Shenoy is the CEO, of Hummingbird Advisors.
  • She is the author of Accelerating Her Business.
  • She has worked as a leader in the corporate sector and as an entrepreneur.
  • Currently, she is on the Board of many companies: Dixon Technologies, NSEIT, Padget Electronics, and Coforge Business Process Solutions.
  • Poornima has been the founding President of the Indian Semiconductor Association and has played a key role in the formation of the Electronics Sector Skills Council ESSCI.

00:49- About Hummingbird Advisors

  • We partner with our clients to help them grow.
  • Our team consists of experienced business leaders and Investment Bankers.
  • We work with young companies seeking growth. We help them scale by getting their process in order, onboarding the right talent, finalizing the financial model, and connecting them to potential customers.
  • We then follow it through by onboarding the right investors.

01:55- Challenges of Startups

  • Often the founders are great technology folks, but they need complementary skills in terms of can they get a business person as a co-founder.

02:58- What is a Cross-Border Startup?

  • The cross border for me has been basically Bay Area companies and Bangalore, so these are two interesting geographies.

04:48- Why do several startups fail?

  • One most important reason is the product market fit.
  • If you have not validated it early enough, or you have not tweaked your model early enough then you will have failures.
  • When the co-founding team do not have the same value systems, or they don’t have complementary skills.
  • If you don’t have money in the bank to do what you want.

06:53- When should a startup start to scale up?

  • Speaking about, product companies that have a long gestation cycle, so they might need to do some amount of prototypes or MVP before they go to the market.
  • So their gestation cycles will differ, their scale-up model will differ from a services company.

07:47- About the Book

  • As a woman and as an entrepreneur, one has always seen a different kind of  issues or needs.
  • My Co-Founder and I had accelerated between us nearly 100 companies, and the theme of problems for women to be accelerated as entrepreneurs was totally different.
  • We did a lot of research, we spoke to a lot of people, we put it together, and we created a book for accelerators and incubators to accelerate women entrepreneurs.

RESOURCES:

You can connect with Poornima Shenoy- LinkedIn

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Profile

Poornima Shenoy has over 30 years of professional experience. She has worked as a leader in the corporate sector and as an entrepreneur. As CEO of Hummingbird Advisors, she works with cross-border start-ups on strategy and scaling up.

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