Johnathan Tetsill, Managing Director, Feedback Films
- Jonathan Tetsill is the managing director of Feedback Films.
- He is leading the way on employee-generated content.
Podcast
Overview
Employee-generated content is created and shared by employees within an organization, often through social media or internal communication platforms. This provides a unique perspective and can enhance a company’s brand image, foster internal communication, and increase employee engagement. In this episode, we have Johnathan Tetsill, who talks about employee-generated content. He also talks about the need for better communication and the method to achieve it.
00:37- About Johnathan Tetsill
- Jonathan Tetsill is the managing director of Feedback Films.
- He is leading the way on employee-generated content.
- Feedback works with Google, RBS, Coutts, GSK and Direct Line Group to create internal and external content to improve the employee experience.
04:15- What do you mean by employee-generated content?
- We democratize the process of capturing employee-generated content for organizations.
- I guide them in filming themselves with their own smartphones.
- The footage is then sent to our editing team to make it watchable and shareable.
05:43- What are some challenges people face in communication?
- The problem is the negative perception people have about getting involved in communications within a company
- Employee-generated content keeps the communication honest and eliminates the judgement that might be present when senior leaders are communicating.
- People are more likely to listen and act on information coming from someone they trust and believe in, such as their colleagues.
11:14- How do employees react when they see their own content?
- When people share the video it gets more traction and engagement compared to when it’s solely shared by the central communications team
- It’s important for the employees to be genuinely excited about the content they create.
- And the excitement can only be genuine to make this all work.
21:25- What are three lessons you would want our viewers and listeners to take away?
- No one’s bigger than the show, no one is more important than the person that you’re filming.
- Believe in yourself. If you believe in something, don’t just back down.
- Understand the employee’s point of view, because that is what brings out the heart of the organisation.
RESOURCES:
You can connect with Johnathan Tetsill | LinkedIn
Enjoy this podcast?
If you learned new insights about Communication, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
Don’t forget to follow and message us on these platforms!
Website: https://tbcy.in/
Facebook: https://www.facebook.com/followtbcy
LinkedIn: https://www.linkedin.com/company/tbcy/
Twitter: https://twitter.com/followtbcy
YouTube: https://www.youtube.com/c/followtbcy
Thanks for listening!
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook: http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Profile
- Jonathan Tetsill is the managing director of Feedback Films.
- He is leading the way on employee-generated content.
- Feedback works with Google, RBS, Coutts, GSK and Direct Line Group to create internal and external content to improve the employee experience.
