Melissa Dawn Simkins, CEO, Velvet Suite; Founder, The She Suite

Melissa Dawn Simkins, CEO, Velvet Suite; Founder, The She Suite

  • Melissa Dawn Simkins is affectionately known as “The First Lady of Personal Branding.”

 

Podcast

Overview

Who doesn’t know the importance of a brand in business? But, how often do we give a thought to personal branding? A concept that might sound strange is of high value, especially in times, when everyone strives to have a meaningful work life.

A personal brand, like a company’s brand, is an ongoing and never-ending process. One has to consciously put in efforts in developing and maintaining one. But what does that mean? How to start? How to maintain? We have all your questions answered in this episode.

00:36- About Melissa Dawn Simkins

  • Melissa Dawn Simkins is affectionately known as “The First Lady of Personal Branding.”
  • As a pioneer in personal brand leadership with a proven track record of advising Fortune 100 organizations, CEOs, CHROs, and influential executives on future-ready leadership, she is passionate about leadership from the inside out.
  • She is the CEO of Velvet Suite® (www.velvetsuite.com) an award-winning leadership innovation firm advancing the future of profit through people.
  • She is the Founder of The She-Suite®, the female-focused platform of Velvet Suite on a mission to break the outdated paradigm of work by empowering working women to boldly design a career and life with the purpose (theshesuite.com) at every stage of their career.

00:54- About Velvet Suite

  • Velvet Suite is a global brand leadership innovation firm fueled by a purpose-driven personal brand as the catalyst to unleash human potential for individuals and organizations. (velvetsuite.com)
  • Developed a proprietary methodology called ID3 (TM) to empower future-ready leaders to own their value and deliver purpose-driven impact.

03:23- What is personal branding?

  • Personal brand is the promise and perception of lifetime value.
  • We look at personal brand as the promise of what value you bring, gets to purpose as the core and then how others perceive that value and how you’re able to grow that value and impact over time.

08:53- Is a behavioral change necessary before one starts investing in a personal brand?

  • A mindset is necessary. It’s about how you perceive yourself.
  • Sometimes our harshest critic is the voice in between our two ears. It’s not just what other people are saying, it’s how we think about ourselves.

19:25- Does culture impact personal branding?

  • Culture impacts personal branding on two sides.  It impacts who you are and how you show up based on your experience.
  • It also impacts how others perceive you based on their cultural context.

RESOURCE:

You can connect with Melissa Dawn Simkins- LinkedIn

Profile

  • Melissa Dawn Simkins is affectionately known as “The First Lady of Personal Branding.”
  • As a pioneer in personal brand leadership with a proven track record of advising Fortune 100 organizations, CEOs, CHROs, and influential executives on future-ready leadership, she is passionate about leadership from the inside out.
  • She is the CEO of Velvet Suite® (www.velvetsuite.com) an award-winning leadership innovation firm advancing the future of profit through people.
  • She is the Founder of The She-Suite®, the female-focused platform of Velvet Suite on a mission to break the outdated paradigm of work by empowering working women to boldly design a career and life with the purpose (theshesuite.com) at every stage of their career.

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