Babette Bensoussan, The Decision-Making Maverick; Life, Leadership & Business Coach
- Babette is the Decision-Making Maverick.
- She is a life leadership and business coach. She’s also a competition and strategy specialist.
Podcast
Overview
In this episode of The Brand Called You, Babette Bensoussan, a decision-making expert, life, leadership, and business coach, and a specialist in competitive intelligence and strategy shares her journey from working in marketing for companies like Levi Strauss and Apple to starting her consulting practice. She emphasizes the importance of decision-making in entrepreneurship and leadership, highlighting common challenges such as biases and limiting beliefs. Bensoussan also explains her approach to coaching, focusing on cognitive behaviour and challenging clients’ thought patterns. She discusses the role of competitive intelligence in understanding market dynamics, predicting trends, and supporting strategic decision-making. They cover topics such as ethical considerations in gathering competitive intelligence, utilizing information for strategic planning, and balancing the need for information with the risk of overload. Bensoussan emphasizes the importance of asking the right questions to drive effective decision-making and intelligence gathering.
00:34- About Babette Bensoussan
- Babette is the Decision-Making Maverick.
- She is a life leadership and business coach. She’s also a competition and strategy specialist.
- And she’s the co-author of four best-selling books on business analysis.
10:03- What are some common misconceptions we tend to have in organisations about competitive intelligence?
- Competitive intelligence is often mistaken as merely gathering data or summarizing information, when in fact, it is a systematic and ongoing process for analyzing the competitive environment.
- It is commonly perceived as producing reports, but it aims to deliver actionable insights that support the organization’s business goals and strategies.
- A misconception is that asking broad questions like “who’s who” in an industry is sufficient, whereas the effectiveness of competitive intelligence relies on asking specific, relevant questions tailored to the decision-making process.
19:26- In what ways can competitive intelligence support customer retention strategies?
- Win-loss analysis helps understand why customers are retained or lost, supporting customer retention efforts.
- Involves calling existing and lost customers to understand reasons for staying or leaving, revealing what customers want.
- Analyzing wins and losses predicts customer needs and provides insights into how to retain them.
RESOURCES:
Learn more about Babette Bensoussan: LinkedIn
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Profile
- Babette is the Decision-Making Maverick.
- She is a life leadership and business coach. She’s also a competition and strategy specialist.
- And she’s the co-author of four best-selling books on business analysis.
