Bhuman Dani, Founder & CEO, WickedGud
- Bhuman Dani is the Founder and Chief Executive Officer of WickedGud.
- He was earlier with BCG (Boston Consulting Group).
Podcast
Overview
In a world where indulging in guilty pleasures often comes at the expense of our well-being, one audacious entrepreneur is challenging the status quo. Meet Bhuman Dani, the visionary mind behind WickedGud, a culinary crusader on a mission to transform our favorite junk foods into guilt-free, mouthwatering feasts. In a society where fast food reigns supreme and nutritional compromise seems inevitable, Dani’s innovative startup dares to ask, “Why can’t we have our noodle and eat it too?”
00:30- About Bhuman Dani
- Bhuman Dani is the Founder and Chief Executive Officer of WickedGud.
- He was earlier with BCG (Boston Consulting Group).
01:50- Can you share the origin story of WickedGud and what inspired you to start this company?
- I believe that in recent years, our food has become crude and filled with artificial ingredients.
- The prevalence of empty calories, sugar, and unhealthy oils made me rethink my eating habits.
- Realizing that others shared these concerns, I decided to make a change.
- I developed the concept of guilt-free indulgences and created the brand WickedGud, which transforms indulgent junk into nourishing meals using fresh ingredients.
- Our aim is to empower mothers who are losing the battle against unhealthy eating trends and offer a healthier alternative without compromising taste.
11:21- What do you think is the key to creating delicious and innovative dishes?
- I believe that if you’ve launched the perfect product, you’ve launched too late.
- As a startup, it’s important to constantly seek improvement and listen to consumer feedback.
- I’ve learned the value of agility and making necessary adjustments based on taste preferences and market demands.
- While I may not have a perfect product yet, I’m committed to continuously hustling and striving for improvement.
16:44- How do you use Social Media to build your brand?
- In my opinion, content is key, and it’s crucial to speak the language that resonates with our consumers.
- As a startup with limited budgets, digital mediums become our primary focus. We must use them efficiently to maximize our impact.
- Bringing on board a brand ambassador can greatly help in scaling up our social media presence and reaching a wider audience.
- Once we have established product-market fit and identified our target audience, selecting a brand ambassador who aligns with that audience becomes essential.
- It’s about going all-in and leveraging their influence to the fullest extent.
RESOURCES:
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Profile
- Bhuman Dani is the Founder and Chief Executive Officer of WickedGud.
- He was earlier with BCG (Boston Consulting Group).
