Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle, India
- Gunjan Khetan is the Chief Marketing Officer of Perfetti Van Melle, India.
- He is a strong believer in the spirit of entrepreneurship and has mentored startups.
Podcast
Overview
Step into the vibrant world of marketing magic as we unravel the secrets of building irresistible brands with a true visionary. Today, we are privileged to be in the company of Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, India. With his captivating journey and a treasure trove of marketing wisdom, Gunjan takes us on a thrilling ride through the captivating realm of brand creation and sustainability.
00:33- About Gunjan Khetan
- Gunjan Khetan is the Chief Marketing Officer of Perfetti Van Melle, India.
- He is a strong believer in the spirit of entrepreneurship and has mentored startups.
02:37- What goes into building a successful brand?
- Building a strong brand requires understanding our core consumers and their motivations.
- We need a clear brand purpose that aligns with their values.
- Patience and passion are key, to staying invested and interested in our brand’s growth.
- Relentless focus on our proposition and competitive advantage is crucial, along with persistence in innovating.
07:50- How do you maintain a strong brand identity while catering to diverse tastes and preferences across different regions in India?
- Having spent a significant amount of time in India, I believe we have a deep understanding of the country’s cultural nuances and diverse flavour profiles.
- Our strong distribution network ensures that our products reach every corner of the country. We make careful choices regarding product placement.
- Despite these regional differences, we prioritize maintaining brand consistency across the board.
- The imagery and personification of our brand remain the same, whether it’s in Tamil Nadu or Jammu and Kashmir.
- This unified approach binds all our efforts together on one plate.
20:58- Three Lessons for the aspiring marketers
- Knowing the business goal and understanding its driving factors, such as the business flywheel, is crucial. Staying on top of the numbers empowers informed decision-making.
- Embracing experimentation is vital in a rapidly changing world. Constantly testing, failing, learning, and repeating the cycle helps us succeed and ensures organizational growth.
- As a leader, it’s important to be the leader you would want to follow. This requires making behavioral and personality changes, constantly reinventing oneself, and expecting the same from the brand and the team.
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Profile
- Gunjan Khetan is the Chief Marketing Officer of Perfetti Van Melle, India.
- He is a strong believer in the spirit of entrepreneurship and has mentored startups.
