Jeffrey Harris, Co-Founder, and CEO, Plant Power Fast Food, Vegan Fast Food and Restaurants
- Jeffrey is the Co-Founder and CEO of Plant Power Fast Food.
- He is working with a team of inspired people to bring about meaningful and lasting change.
Podcast
Overview
The percentage of vegans and vegetarians is as small as 6-11% in this world as per the United Nations’ figures, and the hatred towards factory farming is ever-increasing. From Hollywood celebrities like James Cromwell, and Ellen Page to famed comedians like Frank Ferrante and Russell Brand to the Gen Z and millennial influencers all are the flag bearers of veganism and vegetarianism. While they might be the front-runners for the cause, Clive Dsouza is here with us who will reason the cause and explain why this lifestyle is towards sustainability and a better world.
00:32- About Jeffrey Harris
- Jeffrey is the Co-Founder and CEO of Plant Power Fast Food.
- He is working with a team of inspired people to bring about meaningful and lasting change.
00:50- About Plant Power Fast Food
- It is a vegan or plant-based version of traditional fast-food restaurants.
- We have burgers, fries, and shakes. It’s really like walking into one of these major chains, but everything is 100% plant-based.
- It’s much more sustainable, it’s cruelty-free, and also free of cholesterol.
- It’s plant-based, so it doesn’t have the ill health effects that eating animal products brings.
01:37- What was your motivation to start this venture?
- I was primarily personally motivated by the idea of reducing animal suffering, and most people who are eating animal products are unconsciously creating suffering.
- They don’t want to create suffering, but they’re supporting a system that creates unimaginable suffering.
09:10- How large is the market for vegan products?
- Vegans and vegetarians in the US are probably maybe four or five percent.
- Even though veganism is growing year-on-year by huge leaps and bounds.
- If we fast-forward on this planet 25, 50, 100 to 300 years, a population on this planet eating mostly a plant-based diet is the most reasonable and sustainable way for our civilization to survive and grow.
13:04- What are the advantages of becoming a vegan?
- Understanding that when you’re eating animal products, you’re creating suffering.
- It’s natural for us to think about what are the advantages for me, but I think one of the ways we can look at that is what are the advantages for the animals.
RESOURCE:
You can connect with Jeffrey Harris- LinkedIn
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Profile
In 2005 Jeffrey began to contemplate the idea of building a nationwide chain of 100% plant-based fast-food restaurants in order to introduce millions of consumers to the benefits of a plant-based, sustainable and cruelty-free diet.
After years of searching for partners who had the requisite operational expertise, Jeffrey eventually found Mitch Wallis and Zach Vouga, two experienced operators who shared his inspiration to revolutionize the QSR segment with a new, plant-based take on traditional fast food.
