Rajendra Lora | Co-founder & CEO, Freshokartz Agri

Rajendra Lora | Co-founder & CEO, Freshokartz Agri

  • Rajendra is the Co-founder and Chief Executive Officer of Freshokartz Agri.
  • He is a member of TiE Rajasthan.



In the heart of India’s agricultural landscape, a revolution is underway. Freshokartz Agri, led by visionary entrepreneur Rajendra Lora, is spearheading a transformative approach to empower farmers and revolutionise the agricultural sector. Through a unique blend of technology, education, and market access, Freshokartz Agri is not only providing essential agricultural inputs but also revolutionising how farmers cultivate, market, and sell their produce. Let’s delve into the journey of Freshokartz Agri and explore how they are shaping the future of Indian agriculture.

[00:33] – About Rajendra Lora

  • Rajendra is the Co-founder and Chief Executive Officer of Freshokartz Agri.
  • He is a member of TiE Rajasthan.

[00:50] – Tell us about the founding story of Freshokartz Agri. What inspired you to start it?

  • Freshokartz Agri started with the idea of buying fresh produce from farmers and selling it to B2B customers. 
  • However, over time, our focus expanded to providing a wide range of agricultural products and services to farmers. 
  • The inspiration behind starting Freshokartz Agri came from my upbringing in a farming family and my desire to make a positive impact on the lives of farmers.

[06:15] – What measures do you take to ensure the quality of seeds, pesticides, and fertilisers are delivered to farmers at the right price and at the right time?

  • We have stringent quality parameters in place for selecting products to be listed on our platform. 
  • We work closely with suppliers and conduct thorough assessments to ensure that the products meet our standards. 
  • Additionally, we seek feedback from farmers and collaborate with companies to verify the quality and efficacy of their products before listing them on our platform.

[20:50] – What do you see as the future of agriculture in India, considering technological advancements and changing market dynamics?

  • The future of agriculture in India holds immense potential for growth and innovation. 
  • Technological advancements, such as data-driven decision-making and precision farming, will play a crucial role in enhancing productivity and sustainability.
  • Additionally, there is a growing emphasis on organic farming and environmental conservation, which will shape the future landscape of Indian agriculture. 
  • Overall, I believe that continued investment in technology and education will drive positive change and prosperity in the agricultural sector.


Learn more about Rajendra Lora: LinkedIn

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  • Rajendra is the Co-founder and Chief Executive Officer of Freshokartz Agri
  • He is a member of TiE Rajasthan.

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