Anand Lunia, General Partner, IndiaQuotient, Venture Capital

Anand Lunia, General Partner, IndiaQuotient, Venture Capital

Anand wakes up every morning with one thought: ‘Let’s make India great again.’ He loves writing on startups, studying market opportunities, and helping entrepreneurs.  



In this episode, The Brand Called You brings you Anand Lunia, General Partner at IndiaQuotitent, Venture Capital, in a very interesting discussion with our host Ashutosh Garg about Startups, Financial Independence, and much more.

Anand shares the pivotal moments in his life that led him to the successful career he has today, becoming a father was one of them. He then shares his journey of becoming financially independent at the age of 30. He talks about how he was able to do it by lowering his aspirations and following his true passion without keeping money in his mind and this has worked out great for him!

Anand talks to us about IndiaQuotient. IndiaQuotient is an investment company that provides funds to domestic entrepreneurs and helps them grow their businesses. “It stands for a better understanding of India,” in the words of Anand. He then tells us that a venture capitalist business is a service business where his only role in growing the business is providing the finance, “Founder is the King.” Anand believes that the entrepreneur is the true King. 

Anand has been helping grow businesses for many years, he shares his wisdom with us by telling us the basic mistakes made by startup entrepreneurs. According to Anand, a startup entrepreneur must enter a market, not with a motive to prove himself but to fulfill the needs/wishes of the consumers. He also talks about the idle time spent on futile things while starting a business, like office decor, or collecting a great team of members, instead of building a great product. He then shares his amazing views on the success and failures of life. Tune in to listen to know more about Anand’s knowledge and learnings as an entrepreneur and venture capitalist!


Anand wakes up every morning with one thought: ‘Let’s make India great again.’ He loves writing on startups, studying market opportunities, and helping entrepreneurs. Before India Quotient, he bet his farm (literally) on angel investment in Rebel Foods, one of the largest cloud kitchens in the world. Earlier, he was a partner at Seedfund, known for its exits in Carwale and Redbus. He co-founded an ed-tech company which he exited in 2005. His Twitter handle says it all: ‘Entrepreneur is the king. Not the  VC.’ He feels that leading the simple, Indian middle-class life is an investor’s superpower.
General Partner
June 2012 – Present (8 years 9 months) Mumbai Area, India
India Quotient is a venture capital firm focused on start-ups operating in fintech, edtech, social networking, logistics, healthcare, and other consumer businesses. The fund specializes in very early-stage investments Anand focuses on raising the investment fund from Limited Partners, and shaping and driving the fund’s investment strategy. Also, along with his team, he plays an active role in the investee companies’ development. The best way to reach him is via his work email.

Executive Director and Partner
April 2007 – May 2010 (3 years 2 months)
Lead investments and exits in multiple portfolio cos.
Key board positions included Carwale, India’s largest car portal, Vaatsalya, an asset light hospital chain, Mydentist, India’s largest dental chain

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