Anisha Motwani, Founder and CEO, ‘StormTheNorm Ventures’
In this episode, Ashutosh Garg engages in a conversation with Anisha Motwani, Founder and CEO, ‘StormTheNorm Ventures’. Anisha is a published author, an independent board director, and an advisor on branding and strategy.
Podcast
Overview
“Anyone who is willing to put their thoughts out in the open, and be open to criticism, those are strong people.”- Ashutosh Garg
In this episode, Ashutosh Garg engages in a conversation with Anisha Motwani, Founder and CEO, ‘StormTheNorm Ventures’. Anisha is a published author, an independent board director, and an advisor on branding and strategy.
Anisha shares the three key milestones of her life. She talks about the drastic transition from advertising to the corporate world. She talks about her inspiration for writing the book.
She lists shortcuts and techniques to build a prestigious brand in a short time period. She examines what goes into building a successful brand. She reveals the measures that a brand should adopt to stay relevant for a prolonged period of time. She emphasizes re-invention.
Anisha explains how brands must cope with digital media and make maximum use of it. She explains what she looks for before accepting a board position.
Profile
Anisha Motwani- CEO & Founder, StormTheNorm Ventures
*Ms. Anisha Motwani is the advisor with the World Bank on the prestigious ‘Swachh Bharat Programme’,‘Adoption of Solar Rooftops’ & National Mission for Clean Ganga.
*Anisha serves as an Independent Director on the board of some leading organizations: Abbot India L&T Investments Welspun India Ltd. Star Health Insurance India Shelter Finance Corporation Prataap Snacks Ltd. Dvara KGFS Somany Home Innovations Ltd.
*She is a multi-faceted business leader & draws from her rich experience of over 30 years in diverse industries – FMCG , automobiles, financial & health services . After a successful 25 year corporate career, Anisha founded StormTheNorm ventures in 2015, a company specializing in Consumer, Digital & Innovation Projects. She brings in new perspectives on how businesses can challenge the conventional norms & storm them in a way that will help them re-wire to succeed in a disruptive world. In her podcast channel https://soundcloud.com/stormthenorm, she takes on & disrupts different norms across the business landscape.
*In the last couple of years Anisha has given strategic advice to a range of clients including Nestle, Viacom 18, Hindustan Unilever, Whirlpool Home Appliances, Schneider Electrical, AMEX cards, Welspun India & the Max Group, to name a few.
*She is the author of Storm the Norm – first-of-its-kind collection of 20 contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.
•She is a member of several industry bodies & a regular speaker at national and global business platforms.
*In recognition of her achievements, she was voted as one of the ‘50 Most Powerful Women in Indian Business’ by Business Today for three consecutive years since 2009. She has also been recognized amongst the ‘Top 50 Women in Media, Marketing and Advertising’ by Impact & Colors for 4 consecutive years since 2011. She has been conferred ‘Women at Work Leadership Award 2011’ by Asian Confederation of Business and ‘Brand Builder of the year’ award by NDTV amongst many others.
*An MBA, Anisha studied in Sophiya College and lives in Delhi with her husband Mahinder and children – Prerna & Prithviraj.
