Anuj Rakyan, Founder & CEO, Raw Pressery.
Today on The Brand Called You, we have with us the Founder and CEO of the renowned health juice brand, Raw Pressery. Mr. Anuj Rakyan, a millennial Entrepreneur!
Today on The Brand Called You, we have with us the Founder and CEO of the renowned health juice brand, Raw Pressery. Mr. Anuj Rakyan, a millennial Entrepreneur! After finishing his decision in the US, Mr. Rakyan tried to discover himself through various fields like investment banking and consulting. Nonetheless, he moved back to India and started off business ventures. Raw Pressery is one of the ventures that took flight and landed Mr. Rakyan with a successful cold pressed juice brand.
According to Mr. Rakyan, his focus has always been on building brands and organising the unorganised sectors. Talking about his brand Raw Pressery, he first explained the types of juices in the market. He also tgre light on the misled marketing of various packed juices in the market and the use of high concentrate present in such juices. Mr. Rakyan also explained briefly the process of cold pressing and the early challenges his brand faced, in terms of freshness and consistency.
Taking about the pricing structure, Mr Rakyan remarked that the high prices indicate quality, content, processing and mobility and convenience of his products.
He believes his brand has helped people become aware of the health benefits of cold pressed juices. He also described how he has used science and technology to the benefit of the brand.
Raw Pressery has scaled in the entire country due to the top notch quality of its products and the hard-work that goes in from the entire team!