Anuj Shah | Associate Vice President, Intl Business, Healthium Medtech
- Anuj is the Associate Vice President, International Business for Healthium Medtech.
- He has earlier worked with Kearney, Abbott and McKinsey.
Podcast
Overview
Healthium Medtech is a leading Indian medical device company that specialises in providing high-quality healthcare solutions to hospitals and healthcare providers both in India and around the world. In this episode, Anuj Shah, Associate Vice President of International Business at Healthium Medtech talks about the role of innovation in developing new products, challenges related to ethical considerations and regulatory compliance, sustainability efforts, and more.
[00:32] – About Anuj Shah
- Anuj is the Associate Vice President, International Business for Healthium Medtech.
- He has earlier worked with Kearney, Abbott and McKinsey.
[03:28] – What are the marketing and branding challenges faced by medtech companies?
- In India, it is primarily an import dependent industry.
- The doctors and surgeons have been used to certain brands.
- The major challenge is competing with these brands and trying to establish yourself in the market.
- Another challenge is establishing credibility in the market outside India.
[05:23] – What is your approach when you look at entering new international markets?
- The value we will be bringing to the hospitals, the users or the patients.
- We brainstorm about bringing innovations or customisations to bring in more efficiency to the surgical process.
- We also analyse the market and the current products to see if there is a space that we can enter.
- We want to enter into markets where we can get a disproportionate share.
- We don’t want to be one of the long tail in an international market, rather we want a dominant player.
[16:41] – What steps is Healthium taking to handle ethical considerations when developing and marketing the products?
- The leadership has laid down the ethical boundaries that we as an organisation are not willing to cross.
- We are okay to forego business if it comes down to that but ethics and compliance are absolutely paramount.
- We also have a very strong team of compliance and clinical affairs which is involved in every marketing activity and the procedures that we’ve developed internally before any marketing activity or any NCP engagement gets executed.
RESOURCES:
You can connect with Anuj Shah: LinkedIn
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Profile
- Anuj is the Associate Vice President, International Business for Healthium Medtech.
- He has earlier worked with Kearney, Abbott and McKinsey.
