Today on our show, we have an entrepreneur who is making and selling honey in a very innovative way, Jigar Mehta. Jigar is the Co-Founder of Honey Twigs and he shares some very interesting facts about Honey and its benefits. Jigar starts off by sharing his story with us before Honey Twigs happened. He has worked with Kingdom of Dreams as a show caller and has organized many big events, like IIFA Awards, FIA Awards, motorsport awards, and much more. He tells us that a show caller controls the entire event, from every little detail down to each second. He shares how show calling has made him learn the importance of every second. Jigar then moved to his current role as the Co-Founder of Honey Twigs, which is a B2B company and is slowly shifting towards being a B2C. Honey Twigs sells single-serving honey sachets that are easy to carry around and consume. Jigar then tells us that Honey Twigs is associated with many big names, like Starbucks, CCD, Fairmont, Marriott, and many other local and domestic brands. He tells us why honey is THE ingredient and is very beneficial for us if consumed. He busts all our myths concerning honey, be it the purity of honey or its crystallization. As a young startup entrepreneur, Jigar talks to us about the mistakes startup entrepreneurs make while starting their companies, he shares some of his own mistakes while starting up Honey Twigs. He then shares his insights on when a startup should start scaling up, he tells us that the understanding of the market is the most important thing while doing that. Jigar’s innovative initiative is winning hearts all over the country! Tune in to find more!
Jigar Mehta, Founder, Honey Twigs
Profile
Started my professional career at the age of 19 while pursuing my Bachelors in Commerce from DU. My first job was with a dance institute -The Danceworx (by Ashley Lobo) in Delhi, managing their studios and in charge of admissions and renewals. During my time there I caught the bug for production of live events and theatre. Through my 10 years of theatre, live events, feature and short film production, I worked with names like Lilette Dubey, Nandita Das, Shabhana Azmi and many more and was a part of the production team for an international television adventure show –The Amazing Race. In 2008, I decided to purse my studies further (after a 10 yrs gap) and got my Masters degree in Marketing Communications from University of Westminster, London.
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