Lord Karan Bilimoria, Chairman, Cobra Beer Partnership, a JV with Molson Coors

“It is better to fail doing the right thing than succeed doing the wrong thing” The Brand Called You brings another very interesting episode with our guest from the United Kingdom, Lord Karan Bilimoria. Lord Bilimoria is the Chairman of Cobra Beer Partnership, a JV with Molson Coors. Cobra beer has been awarded a total of 121 medals and grand gold medals since 2001! Lord Bilimoria of Chelsea in 2006 was the first ever Zoroastrian Parsi to sit in the House of Lords. He is the Founding Chairman of the UK-India Business Council and he’s the chair of several prestigious organizations and educational institutions. Lord Bilimoria is also a member of the Young Presidents Organization. Lord Bilimoria talks about his journey from India into the UK. And the many milestones that he has achieved on the way! He describes the education that he  gained in different schools and universities from both countries. And his decision of venturing into the world of business. Lord Bilimoria created Cobra Beer from scratch. His idea was to brew a beer that accompanies all food around the world! Today, Cobra Beer is exported into 40 countries and is a highly consumed beverage. Lord Bilimoria also enlightens the viewers that he looks forward to experimenting with more and more alcoholic segments in the future! Ashutosh and Lord Bilimoria also discuss the relationship between the UK and India. Lord Bilimoria believes that integrity and a strong loyal team are the key components of a good business. He suggests getting the consumer’s trust through empathy, logic, and authenticity! His advice is apt and extremely insightful!