Alex Haigh, Managing Director, Asia Pacific, Brand Finance Plc
- Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry.
Podcast
Overview
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Alex Haigh.
00:36- About Alex Haigh
- Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry.
- Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy.
- Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).
02:55- What do you do at Brand Finance Plc?
- Brand Finance is a cross between marketing and finance or brand strategy and finance.
- Brand Finance Plc is the world’s leading independent brand valuation consultancy. We advise strongly branded organizations to maximize their value by effectively managing brands and intangible assets.
- Founded in 1996, Brand Finance has performed thousands of branded business, brand, and intangible asset valuations worth trillions of dollars.
RESOURCES:
You can connect with Alex Haigh- LinkedIn
Visit http://www.brandfinance.com
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Profile
- Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry.
- Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy.
- Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).
