FMCG- Fast Moving Consumer Goods are high selling durable goods that are available at relatively low costs. The Brand Called You brings you Mr. Shantanu Khosla who is a corporate professional leading FMCG brands. Shantanu has a vast career in the corporate world and in this interview, he shares his journey with the audience and unlocks the secrets to creating a successful brand. Watch the full video to know more about the digitization of traditional branding and the changes that millennials have brought about in brand building.
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