Sonali Brahma, Brand, and Creative Advisor
- Sonali Karande Brahma is a Brand Strategist and Creative Advisor with 25 years of experience in creating powerful stories for brands, both in the traditional and digital domains.
- She is the perfect balance of the right and left brain and ensures that the brands she works with, get the best of both worlds.
Podcast
Overview
A great product or business needs to go out in the world with the right face, traits, values, and the right personality. That is what we mean when we say ‘branding done right’.Sonali Brahma is a Brand and Content Strategist, Creative Consultant, and Writer with 22 years of experience in creating powerful stories for advertising, brand building, and communication. She thrives on ideas and writes on diverse subjects like women empowerment, education, parenthood, business, and many more.n this episode of THE BRAND CALLED YOU, Sonali shares valuable insights on branding, personal branding, and what goes into building a brand.
00:32- About Sonali Brahma and her journey.
- Sonali Karande Brahma is a Brand Strategist and Creative Advisor with 25 years of experience in creating powerful stories for brands, both in the traditional and digital domains.
- She is the perfect balance of the right and left brain and ensures that the brands she works with, get the best of both worlds.
- She works with MNCs, homegrown companies and start-ups in B2B and B2C.
- She is a powerful business writer and believes in positivity and women’s power.
05:10- How is technology changing branding and the role of the brand manager?
- Technology is a key factor to make a brand successful. The competition has increased so has clutter. Bandwidth is reducing for everybody.
- Now brands need to think and scale fast pace and technology can connect you to the masses in no time.
- You can analyze your efforts through data science or the mining of data.
- This may help you to predict analysis as well as chart a course for a brand out there.
- A brand manager needs to be tech-savvy.
11:50- What is personal branding? What are the factors to keep in mind?
- Personal Branding is becoming the need of the day. People do business with people.
- Hence, if you want them to do business with you, you need
- to show up in the right way.
- Personal branding must always be:
Authentic: You must be, say, show what you are. The moment you try and show up in a way that you are not, you will be ineffective
Be consistent in your presence
Be helpful, give value
Be a good networker – build genuine relationships
Remember your strengths and build on them
23:30- What three lessons do you want our viewers to take away from the conversation?
- Every product has the potential to become a brand.
- Brands must have a story and emotion.
- Strategy and direction are absolutely critical for any brand.
RESOURCES:
You can connect with Sonali Brahma | on LinkedIn
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Profile
- Sonali Karande Brahma is a Brand Strategist and Creative Advisor with 25 years of experience in creating powerful stories for brands, both in the traditional and digital domains.
- She is the perfect balance of the right and left brain and ensures that the brands she works with, get the best of both worlds.
- She works with MNCs, homegrown companies and start-ups in B2B and B2C.
- She is a powerful business writer and believes in positivity and women’s power.
