Jeroen Kraaijenbrink, Strategy Educator, Speaker, Writer, and Consultant

Jeroen Kraaijenbrink, Strategy Educator, Speaker, Writer, and Consultant

• Jeroen Kraaijenbrink is a strategy educator, speaker, writer, and consultant.
• He is the author of four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook.

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Strategy is the means to achieve long-term goals and objectives that best utilize resources and aims at a sustainable competitive advantage. Today we have Jeroen Kraaijenbrink, Strategy Educator, Speaker, Writer, and Consultant to talk to us about strategy. According to him, strategy is the unique way of sustainable value creation for a company, centered around creating value for customers in a unique and sustainable way. 

00:33- About Jeroen Kraaijenbrink

• Jeroen Kraaijenbrink is a strategy educator, speaker, writer, and consultant.
• He is the author of four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook.

01:43- Everyone talks “strategy” – what does this word mean in the corporate context?

• The word strategy is often misused to make something more substantial.
• Strategy is a unique way of sustainable value creation for a company.
• It is centered on how you create value as a company for customers

08:39- What is the role a consultant can play to define a company’s strategy?

• The word strategy consultant is kind of a contradiction in terms.
• The one thing that strategy consultants can not do is give companies a strategy.

16:41- How often should the strategy be reviewed and redone?

• My general mantra there is, to monitor activity, and change reluctantly.
• The whole idea of strategy is creating stability in an uncertain changing world.

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You can connect with Jeroen Kraaijenbrink | LinkedIn

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• Jeroen Kraaijenbrink is a strategy educator, speaker, writer, and consultant.
• He is the author of four books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook.