He says that it is dangerous because it gives a perspective to the world which doesn’t even exist.
Category Archives: Industry
Tan Moorthy looks back at the key decisions he made in his early days that shaped his career. He feels proud to have moved back from the US to India at the time when people dreamt of migrating to the States. He feels it was the right decision as India was the centre of attraction and had a chance to have more interaction with the clients.
Francisco tells us that the biggest challenge faced with regard to climate change is finance. Earlier people did not get information about how their money is being used to create a positive impact on the climate. However, with the introduction of blockchain technology in climate markets, this situation is better.
Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.
In the conversation with our host, Sam explains the term risk and how they identify and deal with it. He also tells us about the challenges he faced and the lessons he learnt during his life at MitKat.
Tushar’s views on the belief that cinema hall owners make more money from food than exhibiting the film.
Michelle tells us that she always loved words, so she was sure that she is going to make her career in uncovering meaning in some way or the other, she just couldn’t pinpoint anything. After some time, she discovered her love for journalism as she was always very curious and wanted to uncover the meaning of things.
Swati starts her discussion by explaining the core value of marketing communications, understanding and sticking to the core value a business and its employees relate to. She feels it is important to make information personalised to have more impact. Believing in “less is more”, she advises on refraining from sending out too much information.
Tanvi calls personal branding a mosaic of 11 factors, with thought leadership being the prime one. She feels that social media is a great platform for building personal branding, but it also depends on the target audience.