Melinda Wittstock | CEO and Founder, Podopolo

Melinda Wittstock | CEO and Founder, Podopolo

  • Melinda is the chief executive and founder of Podopolo.
  • She is a five-time serial entrepreneur and a visionary-conscious leader who has built five innovative businesses.

Podcast

Overview

Podcasting has gained much attraction over the past few years, but this creative content medium comes with its set of challenges. As the audience of every podcast remains very niche, the podcasters find it difficult to cope with the monetary side of it and hence, comes a problem of consistency. Understanding the audience is critical for success of any podcast. In today’s episode, we discuss in detail about the nitty-gritty of the podcast industry and how Podopolo, a podcast platform, is revolutionising the industry.

[00:35] – About Melinda Wittstock

  • Melinda is the chief executive and founder of Podopolo.
  • She is a five-time serial entrepreneur and a visionary-conscious leader who has built five innovative businesses.
  • Melinda is an award-winning journalist for some of the world’s leading media brands, including the BBC Times of London, ABC, CNBC, and Financial Times. 

[04:47] – What was your motivation to start Podopolo?

  • I’m a podcaster, and I started a podcast that I wish had a female founder in technology. There are not a lot of us, it was kind of a bit lonely, and it can be for entrepreneurs. 
  • I realised there were other women, who were doing what I was doing. 
  • How could we encourage more women to really succeed in entrepreneurship? So I started interviewing successful female founders. 
  • With all this business experience, having exits all of that with marketing experience with award-winning content experience, and it was still hard.
  • At one point, I had six different side hustles to support my podcast. 
  • I realised that there’s something wrong with that I have to create businesses, just to sustain a podcast. 
  • I really saw that there were structural problems that prevent podcasters from being discovered, from growing their reach, or their audience, from engaging with their listeners, and from actually knowing who their listeners and viewers actually are, and from monetizing their content. So that was the first impetus.
  • I saw that podcasting could and should be also socially interactive. So I think all those different pieces converged for me with the right timing, to really build this, and I’m very excited about the creative economy. 

[13:21] – What are your thought on video vs. audio mediums of podcasting?

  • Video is becoming very big in podcasting, a lot of people enjoy a video, and that’s great.
  • But a lot of people, in fact, the vast majority of the audience loves podcasting.
  • And it’s grown so fast, because it can be on in the background, when they’re doing other things.
  • It can be on in the background, and that’s the real advantage of audio. 
  • The BBC did an experiment way back in the 90s, where they made a lot of the television presenters do radio, and some of the radio people do television, and it was really hard as very few people could do both well.

RESOURCES:

You can connect with Melinda Wittstock –  LinkedIn 

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Profile

  • Melinda is the chief executive and founder of Podopolo.
  • She is a five-time serial entrepreneur and a visionary-conscious leader who has built five innovative businesses.
  • Melinda is an award-winning journalist for some of the world’s leading media brands, including the BBC Times of London, ABC, CNBC, and Financial Times. 

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